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When You Need a Second Opinion

You’ve got someone managing your Google Ads. Maybe it’s a team member, a junior agency, or an in-house person. But something doesn’t feel right. Your ROAS is flat. Your keywords feel bloated. You’re not sure if your bidding strategy makes sense. You just need someone senior to look at what’s happening and tell you honestly: is this fine, or are we leaving money on the table?

That’s where a consultant comes in. Not to replace your team. To advise them. Or to act as your fractional PPC lead if you need someone steering the ship.

The Honest Truth About Google Ads Advice

Most consultants will tell you everything’s broken just to justify their fee. We won’t. If your account is solid, we’ll say so. If there are 3 real issues and 7 nice-to-haves, we’ll separate them. You pay for clarity, not fear.

What Consulting Covers

How It Works

You book a call. We talk about what’s happening with your ads, what your goals are, and what kind of help you actually need. Then we build a plan together — maybe that’s a quarterly check-in, maybe it’s weekly guidance on specific campaigns, maybe it’s a one-off audit. We’re flexible because every situation is different.

You don’t pay for ongoing management fees if that’s not what you need. You pay for senior strategic input, delivered on a schedule that suits your business.

The Consultation Process

  1. Initial CallTell us what you’re trying to do, what’s working, and what’s not. We ask questions. Lots of them.
  2. Audit & AnalysisWe dive into your account, your tracking, your data. We look at the strategy, not just the tactics.
  3. RecommendationsWe tell you what we’d do, in order of impact. No BS, no invented urgency.
  4. Ongoing SupportDepending on what you choose, we might guide your team weekly, check in quarterly, or just be available when you need a decision made

Frequently asked questions

How much does consulting cost?

It starts from £300/month for lighter advisory work. More intensive fractional management scales from there. We quote on a call because it depends on scope — how often you need input, how complex your account is, whether we’re guiding a team or making decisions ourselves.

Can you work with our current PPC manager?

Absolutely. In fact, that’s often the best setup. You keep your existing team but add senior oversight. We’ll work with them directly, not around them.

Do you do this for Montgomery and Shropshire businesses?

Yes. We work with businesses anywhere in the UK — Montgomery, Ludlow, Oswestry, Shrewsbury, everywhere. Location doesn’t matter; we’re fully remote.

What if we just need a one-time consultation?

That’s fine too. Some people just want a strategic conversation or a one-off audit with recommendations. We’re happy to do that. Cost depends on scope; we quote after you describe what you need.

How often would I need your input?

Depends on your business and where your knowledge gaps are. Some clients want weekly guidance. Some check in monthly. Some call only when they’re about to make a big decision. We work at the pace that makes sense for you.

Will you tell me if my ads are actually okay?

Yes. If your account is solid, we’ll say so. If it’s broken, we’ll say that too, and we’ll tell you what to fix. No invented problems. No fear-selling.

Get Strategic Input From Someone Who Actually Knows Google Ads

Book a consultation to talk about where your ads are now, what you're trying to achieve, and how we can help. No pressure, no pitch — just honest conversation with a senior consultant who's managed £2M+ in direct ad spend.

Call 07410 907 104 Book a consultation