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Spot the Hidden Waste in Your Google Ads

Your Google Ads account is probably bleeding money somewhere. Broad-match keywords hitting irrelevant searches. Bids too high on low-converting keywords. Audiences that look good on paper but deliver garbage. Tracking that’s broken or incomplete. Landing pages that contradict your ad copy. You won’t find it by looking once. You need a systematic audit. I’ll find it, quantify it, and give you a report with concrete fixes.

What an Audit Covers

  1. Account Structure ReviewCampaigns, ad groups, keywords, and audience targeting. Is everything organised to scale profitably? Are there obvious conflicts or redundancies?
  2. Keyword Performance AnalysisWhich keywords generate conversions? Which are pure waste? Do your negatives actually prevent irrelevant traffic? Are you bidding too much on the wrong terms?
  3. Bid Strategy AssessmentAre you using manual CPC, Maximize Conversions, or ROAS targets? Is the strategy aligned to your margins? Are bids protecting budget or burning it?
  4. Tracking & Attribution AuditCan you actually prove which clicks convert? Are you missing conversions? Is cross-device tracking working? Can you tie spend to customer value?
  5. Ad Copy & Landing Page AlignmentDo your ads promise what your landing pages deliver? Are you losing people between the click and the page? Is messaging consistent?
  6. Wasted Spend CalculationI quantify money being lost to inefficiency. This becomes your baseline for improvement.

What You Get

A written report with findings, quantified waste, and prioritised recommendations. Not generic advice — specific actions you can implement, or hand to your team or agency. I’ll explain the reasoning behind each recommendation so you understand the ‘why’. If you want to discuss findings or need clarification, a follow-up call is included.

This Is Diagnostic Work

An audit finds problems. You decide how to fix them. You can implement changes yourself, hand the report to your agency, or hire me to execute the recommendations. No obligation to continue work beyond the audit.

Who Should Get an Audit

You’ve been running Google Ads for six months or more. Your spend is steady (at least £1,000/month, ideally more). You’re not seeing the ROI you expected, or you suspect waste. You want an independent expert to tell you if your setup is sound or broken. That’s an audit.

Frequently asked questions

How much does a PPC audit cost?

Scope-dependent. I’ll review your account size, complexity, and history; then give you a fixed quote. Call for details.

How long does an audit take?

Data gathering: 1–2 days. Analysis and reporting: 3–5 days. I’ll give you a timeline and completion date upfront.

Do you audit accounts for Bolsover and Derbyshire businesses?

Yes, I audit businesses anywhere. Account audits don’t depend on geography. Your business model, ad spend, and campaign structure matter; location doesn’t.

What if your audit finds nothing wrong?

Honest answer: if your ads are running well, I’ll tell you that. It happens. Doesn’t mean there’s never room to improve, but you’re not being ripped off by Google or your current setup. You’ll pay for the audit either way.

Can I get an audit if I use an agency?

Yes. Your agency doesn’t need to know. I audit independently. If findings reveal that your agency is doing solid work, the audit confirms that confidence. If it reveals gaps, you have leverage to improve the relationship or change partners.

What happens after the audit?

That’s up to you. You can implement recommendations yourself, take the report to your team or agency, or hire me to execute changes. No obligation.

Find the Money Leaking From Your Google Ads

Let's talk about your account history, current spend, and concerns. I'll give you an audit scope and timeline.

Call 07410 907 104 Request a PPC audit