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You need clarity on your Google Ads

Maybe you have an agency, but they’re not explaining things clearly. Maybe you have a junior, and you need senior input. Maybe you’re running ads yourself and you’re stuck. Whatever the situation, you need someone to tell you what’s actually working, what needs to change, and why.

How fractional advisory works

  1. We talkYou tell me what’s happening. What’s your goal? Who’s running your ads? What’s the frustration?
  2. I auditI review your accounts, campaigns, keywords, audiences, conversion tracking, landing pages. I find gaps, wasted spend, missed opportunities.
  3. I adviseClear recommendations. Here’s what to start, what to stop, what to scale. Here’s why. We agree on a retainer or a one-off project.
  4. We execute togetherI guide your team or your agency through implementation. Quarterly check-ins to review performance and adjust strategy.

What I help with

Why you want a senior voice

Juniors follow checklists. Seniors see patterns. After 12 years and £2M in direct spend, I see what works and what doesn’t instantly. That’s worth getting right, especially when you’re paying for every click.

Honest feedback included

If your ads are fine and you just need confidence, I’ll tell you that. If something is broken, I’ll tell you that too. You’re not paying for cheerleading.

Pricing for consultation

This is bespoke work. We’ll talk about your situation — whether it’s a one-off audit, ongoing fractional advisory, or quarterly reviews — and I’ll quote based on scope. Pricing anchor is from £300/month, but let’s discuss what makes sense for you.

Frequently asked questions

Can you work with my existing agency?

Yes. I sit alongside them and give you independent advice on strategy, spend, and performance. Many agencies welcome this — it strengthens the relationship.

What if I'm managing ads myself?

I can train you, audit your accounts, or take on specific campaigns while you focus elsewhere. Flexible.

Do you work with Leicestershire businesses?

I do. Bourne, Grantham, Stamford, Market Deeping — I’ve advised businesses across the region. Remote, so location doesn’t matter.

How often would we meet?

Depends on the engagement. Could be weekly calls during a campaign launch, or quarterly strategy reviews. We’ll set the cadence based on your needs.

What happens if I disagree with your recommendation?

Then we discuss it. I explain my reasoning, you explain yours. If you want to test something different, we track the results. Data wins.

Can you help with landing page strategy too?

I’ll tell you what works on the ads side and what your landing page needs to do. Detailed design and copy I’d refer to specialists, but I’ll make sure they’re aligned with your Google Ads strategy.

Let's talk strategy

30-minute consultation. No charge. You bring your situation, I bring clarity and an honest assessment of what needs to happen.

Call 07410 907 104 Book a consultation