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When to bring in a fractional PPC consultant

You might have an in-house person managing ads, or you’ve hired an agency, but something feels off. Spend is steady but conversion rates are flat. Your ad person is busy but you’re not sure what they’re actually optimising. You’ve hit a ceiling and need fresh eyes.

A fractional consultant comes in alongside your existing setup. Not to replace anyone, but to provide strategy, spot gaps, and unlock growth your current team might be missing.

What fractional consulting looks like

The honest consultant approach

I’m not here to tell you your ads are great when they’re not, or to position myself as the only person who can fix them. My job is to tell you what’s actually happening and what’s worth fixing.

If your campaigns are set up well and your person is doing solid work, I’ll tell you that. If there’s clear opportunity and you’re leaving money on the table, I’ll show you where and how to fix it.

How pricing works

Fractional consulting typically starts at £300/month for monthly strategy calls and light review work. If you need deeper hands-on troubleshooting or more frequent touchpoints, we’ll quote based on the scope. Either way, it’s honest pricing with no surprise add-ons.

You keep control. We provide clarity.

The goal isn’t for you to depend on us forever. It’s to give your team (or your current agency) the information and strategy they need to move faster and smarter. If you decide you want to manage things differently after consulting, that’s a win.

Typical consulting projects

Ecommerce brands trying to figure out if they’re bidding at the right level. Home services companies in Bournemouth and across Dorset wanting to scale from local to regional. D2C brands hitting their growth ceiling and wondering if it’s Google Ads or their landing page. Marketing teams at larger organisations who need a trusted external review before making major changes.

Frequently asked questions

Do you work with consultants in Bournemouth and the surrounding area?

Yes. Consultants in Bournemouth, Christchurch, Poole, Wimborne Minster, and across Dorset often bring me in as a second opinion for their clients, or work with me on tricky campaigns. I’m fully remote and happy to work alongside local agencies or independent consultants.

Can you audit our current Google Ads setup without committing to ongoing consulting?

Yes. We offer one-off audits if that’s what makes sense. Or we can do a single strategy call to see if fractional consulting is the right fit. No obligation to commit to monthly work.

What if we want to hire you full-time after consulting?

That’s possible. Some fractional engagements turn into ongoing management because the opportunity is bigger than monthly advisory. We’d adjust the scope and pricing accordingly.

Do you share recommendations in writing?

Always. Whether it’s a strategy call, audit, or campaign review, you get a clear written breakdown of findings and recommendations. That lives in your account so your team can implement it.

How do you differ from a full-service agency?

We’re advisory, not hands-on daily management. You keep control of the account and decisions. We provide strategy, spot problems, and guide your team. It’s a faster, cheaper way to get expertise without delegating the whole operation.

What if our current ad person or agency isn't receptive to outside input?

It happens. Fractional consulting works best when everyone on the team is open to improvement. We can have a call with all stakeholders to align on what we’re reviewing and why — it often helps.

Get strategic clarity on your Google Ads

Book a consultation call. We'll talk through your current setup, goals, and gaps. I'll tell you what I see and what makes sense next — whether that's ongoing fractional work, a one-off audit, or just advice you can take to your current team.

Call 07410 907 104 Book a consultation