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Sometimes you don't need a full takeover. You need a second opinion.

You’ve got someone managing your ads, or you’re running them yourself, but something’s off. The spend’s not converting. The tracking feels shaky. You’re scaling but not sure if it’s sustainable. Or you’re just past a milestone — rebrand, new product line, market shift — and you want to make sure your strategy still makes sense.

I work as a strategic advisor and second opinion for businesses in Swanage, Dorset, and beyond. I’ll review your setup, identify gaps, and give you honest counsel on what needs to change.

When to call

This is about clarity, not just activity

I don’t pad hours or create busywork. I’ll tell you if your ads are fine as-is, if something needs fixing, or if your strategy needs a reset. Sometimes the best advice is to pause and tighten tracking before scaling.

Fractional or project-based

Some clients bring me in for a single audit or strategic review. Others hire me for ongoing quarterly strategy sessions. Pricing depends on scope — from a one-off audit to retainer-based fractional work. Call for a tailored quote.

How it works

  1. Consultation callYou describe the challenge. I ask questions about your business, ads, tracking, and what success looks like.
  2. Scope & proposalI outline the audit or advisory scope and pricing for the work you need.
  3. DeliveryAudit findings, strategic recommendations, or ongoing quarterly reviews — depending on what you’ve hired me for.

Frequently asked questions

What's the difference between this and full management?

Full management is hands-on: I run your account daily, optimise constantly, and manage spend. Advisory is strategic input — I review, advise, and you (or your team) execute. You maintain control.

Can you work with businesses in Swanage?

Yes. I’m UK-wide remote and work with clients across Dorset and the South Coast on advisory and strategic projects.

What does a typical audit include?

Account structure, campaign goals, bid strategy, audience targeting, conversion tracking setup, spend efficiency, and missing opportunity. I’ll flag what’s working and what needs attention.

How much does an audit or strategy session cost?

Pricing depends on scope. Book a call and we’ll discuss your specific need — I’ll give you a tailored quote.

Do you offer retainer-based advisory?

Yes. Some clients bring me in quarterly for strategic reviews and ongoing recommendations. We can structure that based on your needs.

What if I discover tracking issues during the audit?

I’ll show you exactly what’s broken and what needs fixing. Implementing the fix might be a separate project, but you’ll have a clear roadmap.

Need a strategic second opinion on your Google Ads?

Call for a consultation. We'll talk through your challenge and scope the work you need.

Call 07410 907 104 Book a consultation