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When you need a second opinion, not a takeover

Maybe you have an in-house PPC manager or you’re working with a junior consultant. Your ads work, but you’re not sure they’re optimal. You need someone senior to review strategy, find the gaps, and advise — without replacing your team. That’s fractional consulting.

12 years in the game

I’ve managed over £2M in Google Ads spend directly. I’m Google Partner and Microsoft Ads certified. When I review your strategy, you’re talking to someone who’s run accounts at scale, not a generalist dabbling in PPC.

Typical consulting engagements

Specialising in ecommerce and home services

I focus on two niches: ecommerce and D2C brands (where every click must convert) and home services and trades (plumbing, HVAC, solar, conservatories). If your business fits either bucket, I know your playbook already. Saves time.

How a consulting engagement works

  1. Consultation callYou brief me on your goals, current strategy, and what you’re stuck on. We map out what help you need.
  2. Review & analysisI audit your account, analyse your ads, and prepare recommendations.
  3. Advisory sessionsWe meet regularly (weekly, fortnightly, monthly — your call) to discuss strategy, priorities, and troubleshoot.

Frequently asked questions

How much does consulting cost?

Pricing depends on scope and frequency. We start from £300/month for ongoing fractional advisory. Call for a tailored quote based on your situation.

Will you take over my account?

Not unless you want us to. We advise and guide. You (or your team) execute. If you’d rather we run it end-to-end, that’s the agency service.

Do you work with Cambridge businesses specifically?

Yes. I work with clients across Cambridgeshire and the UK. Ecommerce and home services are my focus, regardless of location. We’re fully remote.

Can you help if I'm just starting with Google Ads?

Absolutely. We can design your first campaigns, set up tracking, and advise on structure. However, if you need ongoing hands-on management, the agency service might suit you better.

What's the difference between consulting and your full agency service?

Consulting is advisory — I guide you and your team. The agency service is done-for-you — we run your account directly, no juniors. Choose consulting if you have someone managing ads already or you want to keep control; choose agency if you want us to own the results.

How long does a typical engagement last?

That’s up to you. Some clients need a three-month strategy review and then they’re fine. Others stay on retainer for ongoing advisory. We structure it however works for your business.

Get strategic advice on your Google Ads

Book a consultation. We'll discuss your current situation, what's working, and where you need guidance. Honest talk, no pressure.

Call 07410 907 104 Book a consultation