You already have someone running ads. Need a second opinion? Strategic direction? Senior-level thinking without hiring full-time? I provide advisory and fractional consulting from £300/month.
Book a consultationMost businesses running Google Ads either don’t have structured oversight, or they’ve outgrown their current setup. Maybe your agency is solid but you want a senior voice on strategy. Maybe you’re running ads yourself and hitting a ceiling. Maybe you have questions nobody’s answering properly.
I offer fractional consulting: strategic guidance, account reviews, difficult decisions, campaign architecture. You stay in control; I help you make smarter moves.
I’ve been doing this since 2012. I’ve managed £3M+ in ad spend across ecommerce and home services businesses. Google Partner, Microsoft Ads certified. I know what actually works, what doesn’t, and why most accounts drift into waste. When you hire me for consulting, you get that experience directly.
If your ads are working well, I’ll tell you that. If the real problem is tracking (not the ads), we’ll tackle that together. If you don’t need ongoing support, I’ll say so. No incentive to oversell or drag things out.
Consulting starts at £300/month for structured support (monthly strategy sessions + async advice). Hourly rates available for one-off sessions. I’ll scope exactly what you need and build a plan that fits your business.
Of the six local trades I checked, plumbers face the highest click prices in Royston and window cleaners the lowest. The busiest search is “dentist royston”, at about 720 searches a month.
| Trade | Searches a month | Click cost |
|---|---|---|
| Dentist | 720 | 1.0x |
| Plumber | 260 | 1.0x |
| Solicitor | 210 | 0.7x |
| Electrician | 70 | 0.9x |
| Window cleaner | 40 | 0.9x |
Click prices in Royston sit close to or below the typical level across the 18 UK areas I checked, for every trade here.
Source: Google Ads keyword data, November 2026. Figures are estimates. Click cost is compared with the median across 18 UK towns and counties, so 1.0x is typical.
Agencies manage many clients; you might not get senior eyes regularly. A consultant is your dedicated strategic partner — someone who knows your business deeply and thinks about the bigger picture.
With consulting, you (or your team) stay hands-on. I advise, strategise, and help you make decisions. With management, I handle the day-to-day work. Different needs, different models.
Depends on the scope. Monthly consulting with quarterly strategy reviews is roughly 4–8 hours per month. Audit-only work is a one-time engagement. We’ll agree upfront.
Yes. I can sit between you and your agency, helping you understand recommendations and make strategic calls. Some clients use me as a neutral advisor.
That’s fine. We can pivot to full management (from £300/month) or hand off cleanly. Consulting is a low-commitment way to test the working relationship.
Yes. Let’s chat about what you’re trying to solve. If it sounds like consulting is right, we’ll discuss structure and pricing.
Let's talk about what you're trying to achieve and how fractional consulting could help.
Call 07410 907 104 Book a consultation