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What I do

Some clients already have someone running Google Ads — an agency, an in-house marketer, a freelancer — but something’s off. Spend’s high. ROAS is flat. You’re not sure what to trust. That’s where I come in.

I audit your accounts, spot the waste, challenge your strategy, and give you honest advice. Sometimes that’s a quick tweak; sometimes it’s a full rebuild.

Consulting shapes I work in

My approach

I don’t pretend to be an agency. I don’t try to lock you in. I tell you what’s true: this account is sound; that one’s built wrong; your conversion tracking is broken; your copy is fine.

Sometimes the advice is “hire a dedicated manager.” Sometimes it’s “you’re overthinking it; run simpler campaigns.”

No two engagements are the same

Whether you’re in Coleford or Gloucester, your needs are unique. I quote on a call based on scope and your goals.

How advisory starts

  1. CallYou describe what’s happening. I listen and ask hard questions.
  2. ScopeI estimate time, propose a fee, and explain the plan.
  3. DeliverAudit, recommendations, or hands-on rebuild — depending on what you chose.

Background

12 years in Google Ads. £2M+ managed directly. I’ve worked in ecommerce, home services, and B2B. I know what works in competitive verticals and how to spot dead money in an account.

Frequently asked questions

When is consulting better than hiring an agency?

When you already have someone but need a sanity check, or when you want to build capability in-house without full outsourcing. Consulting is also cheaper if you only need a few hours a month.

Can you give me a price now?

Not fairly. It depends on account size, whether I’m auditing or rebuilding, and how much strategy input you need. Call me, and I’ll quote you.

Do you work with in-house teams in Coleford and Gloucestershire?

Yes. I’ve trained junior marketers and worked alongside in-house teams to plug gaps. Remote or in-person (though I’m usually remote).

What if I hire you and still want my current manager?

That’s fine. I’m happy to work as a sounding board or co-lead strategy while someone else handles day-to-day.

How do I know if my ads are actually broken?

Usually you feel it: spend’s up but conversions are flat, or ROAS has dropped. If you’re not sure, book a call and I’ll diagnose free.

Can you help with keyword strategy?

Yes. That’s one of the most common holes I find. Overspending on fat head terms, ignoring long tail, poor negative keyword strategy. It’s fixable.

Unsure if your Google Ads are optimised?

Book a consultation call. I'll give you honest feedback and a clear path forward.

Call 07410 907 104 Book a consultation