Book a Free Strategy Call →

Advisory and second opinion

Maybe you’re managing ads in-house and want expert eyes. Maybe you have an agency, but you’re not confident they’re doing the best work. Or maybe you’ve tried Google Ads yourself and it’s not clicking. I’ll review what you have, tell you what’s working, point out what’s bleeding money, and help you build a better strategy. I can advise ongoing, or just once. Your call.

How fractional PPC consulting works

Honest feedback, not hand-holding.

I won’t tell you everything is fine if it isn’t. I’ll also tell you when your ads are working well and you should leave them alone. The goal is clarity so you can make better decisions.

Best for teams managing ads in-house

You might have a marketing manager running ads, or you’re doing it yourself. You’ve made good decisions, but you’re not sure if you’re missing something. A fractional PPC consultant acts as your strategy partner and quality control. I can review every quarter, or just once when you hit a plateau.

A typical engagement

  1. Discovery and deep auditYou give me access or share screenshots. I review campaign structure, keywords, ad copy, conversion tracking, and recent performance.
  2. Recommendation reportI send a written report with findings and specific changes, prioritised by impact.
  3. Strategy sessionWe talk through the report. You can ask anything. I clarify the ‘why’ behind each recommendation.
  4. Support through implementationAs you make changes, you can loop me in with questions. I help you avoid mistakes.

Pricing and scope

From £300/month. That covers strategy, ongoing advisory, and access to me by email. The scope and commitment are up to you — we can do a one-off audit and recommendations, or I can be your ongoing second opinion. Discuss your specific needs on a consultation call and I’ll quote accordingly.

Frequently asked questions

I'm in Ross on Wye and manage ads myself. Is this for me?

Yes, if you want a second opinion or expert guidance without handing over full control. Whether you’re across the border in Ledbury, Coleford, or here in Herefordshire, I can review your account and help you optimise it.

What's the difference between fractional consulting and full management?

Fractional means you stay in the driving seat. I advise and guide. Full management means I run the account day to day. Which one fits depends on your bandwidth and confidence.

How often would I need consultation?

It varies. Some clients want a quarterly check-in. Others get advice when they hit a problem. Some do a one-off audit and implement on their own. It’s flexible.

Can you help me negotiate with my current agency?

I can review what they’re doing and give you an independent assessment. Whether you use that to push back, make a change, or stay put is your decision.

Do you offer training so I can manage ads better myself?

That’s not my focus, but I’ll explain decisions in detail during our strategy sessions. The goal is clarity, not to make you a PPC expert — unless that’s what you want.

What if I decide I want you to manage the account instead?

Easy transition. If advisory leads to full management, we just adjust the engagement. No drama.

Get clarity on your Google Ads strategy.

Book a consultation. We'll talk about where your ads are now, what you're uncertain about, and how I can help.

Call 07410 907 104 Book a consultation