PPC Consultant for Epping Businesses

You have someone running your ads. That doesn't mean they're running them right.

Maybe you hired a junior. Maybe you built the account yourself. Maybe your agency is doing okay but you’re not sure if there’s something they’re missing.

That’s where fractional PPC consulting comes in. You keep your current setup. I audit it, find the gaps, and give you strategic advice — and the ammunition to actually fix things.

12 years in Google Ads, £2M+ managed directly, Google Partner certified. I specialise in picking apart account structure, bid strategy, and tracking gaps that most people miss.

What we cover in advisory

• Account structure review — Are your campaigns and ad groups organised for clarity or chaos?
• Bid strategy audit — Is your bid strategy working, or is it burning money on low-intent clicks?
• Conversion tracking — This is where most accounts fail. We deep-dive into what’s being tracked and what’s not.
• Keyword and search term strategy — Negative keywords, exact match, phrase match — are you doing it right?
• Landing page alignment — Do your ads actually match your landing pages? Huge miss for most accounts.
• Ad copy and creative — We’ll score your ads and tell you what’s working and what’s just noise.

For Epping and Hertfordshire specifically

Epping’s a competitive market — you’re in the London commuter belt with London-level Google Ads CPCs. That means precision matters even more. Wasted spend adds up fast. A good advisory call usually uncovers £500–£2,000 per month in bleed that your current setup isn’t catching.

How advisory works

1. Initial consultationWe hop on a call, you walk us through your current setup and goals. We ask the tough questions.
2. Account auditWe review your account structure, tracking, bid strategy, and performance. Takes 3–5 days usually.
3. Strategic recommendationsI deliver a written audit with specific, actionable recommendations ranked by impact and effort.
4. Optional ongoing supportMonthly or quarterly check-ins if you want, to make sure recommendations are being executed well.