Google Ads Audit for Epping Businesses

Your Google Ads budget is probably leaking

Most accounts I audit are bleeding 15–30% of spend on low-intent clicks, untracked conversions, or structural waste.

A PPC audit cuts through the noise. We pull your account data, spend 2–3 days analysing it, and give you a clear, written report: here’s what’s working, here’s the wasted spend, here’s how to fix it.

No upsell. No obligation to hire us. Just honest diagnostic work and a roadmap you can execute.

What the audit covers

• Account structure — Campaign and ad group organisation; are you targeting too broadly or too narrowly?
• Conversion tracking — What’s being measured? What’s falling through the cracks? This alone usually pays for the audit.
• Bid strategy review — Is your bidding strategy cost-efficient or burning cash?
• Keyword analysis — Negative keywords, exact match strategy, search term performance.
• Landing page alignment — Do your ads match where they’re sending people?
• Ad copy performance — Which ads are actually working?
• Waste identification — Specific line items where you’re leaking budget, ranked by recovery potential.

How an audit works

You book a call. We ask questions about your business, goals, and what’s not working as expected. We get read-only access to your Google Ads account (no changes). Over the next few days, I analyse the data and write a detailed audit report: what’s working, what’s wasting money, and exactly how to fix each item.

You get a PDF and a debrief call. Then you decide: execute yourself, hire us, or do nothing. No pressure.

The audit process

1. Initial callWe understand your business, current spend, and pain points. Takes about 30 minutes.
2. Account analysisWe review your Google Ads account in detail — structure, tracking, performance, waste. Takes 2–3 days.
3. Written audit reportDetailed findings document: what’s working, waste breakdown, and specific recommendations ranked by impact.
4. Debrief callWe walk through the report, answer questions, and discuss next steps if you want them.