PPC Consultant across Essex

When you need a consultant, not an agency

Not every business needs full account management. Some already have an in-house marketer or a junior running their Google Ads. What they need is a senior specialist who can review the strategy, spot the gaps, and give clear direction without taking over the account.

That’s what I do as a PPC consultant. I work with business owners, marketing managers, and in-house teams across Essex who want a second pair of eyes — someone with 12 years of Google Ads experience and £2M+ in directly managed spend who can tell them honestly what’s working and what isn’t.

What consultancy typically covers

• Strategy review — is your current approach right for your market, your budget, and your goals?
• Second opinion — you’ve been told something by your current agency or in-house team. I’ll tell you whether I agree.
• Fractional support — ongoing advisory, available when you need strategic input without monthly management fees.
• Campaign structure guidance — helping your team build or restructure campaigns the right way.
• Tracking and attribution review — making sure you’re measuring the right things and not optimising to the wrong signals.

Essex's competitive landscape requires experienced thinking

Businesses in Essex operate in a high-competition environment. The county borders Greater London, Suffolk, Hertfordshire, Cambridgeshire, and Kent — and the London commuter belt effect pushes CPCs up across most sectors. An inexperienced PPC operator can easily burn budget here without realising why conversions aren’t improving.

I specialise in ecommerce and home services — two sectors well represented across Essex. Whether you’re a D2C brand shipping nationally or a local trades business targeting Essex homeowners, the principles are the same: tight targeting, honest tracking, and spend that earns its place.

How a consultancy engagement works

1. Initial callWe discuss your situation — what you’re running, who’s managing it, and what concerns or questions you have.
2. Agreed scopeWe define what you need: a one-off review, ongoing monthly advisory, team training, or something else.
3. Structured inputI deliver clear, actionable recommendations — written or in a working session, depending on what’s most useful.
4. Ongoing accessFor fractional arrangements, I’m available for questions and reviews as your campaigns evolve.

Credentials and experience

I’m a Google Partner and Microsoft Ads certified consultant with 12 years of hands-on Google Ads experience. Through my sister agency Growth PPC, I’ve worked on accounts at significant scale — £20M+ managed, with a 20.8x peak ROAS on the right campaigns.

Consultancy pricing starts from £300/month for ongoing arrangements. For one-off or project work, I’ll give you a tailored quote on the call. Ad spend stays with you — I don’t touch your billing.