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Expert advice for the Google Ads you already have

You’ve got ads running. Someone’s managing them — maybe you, maybe an agency, maybe an employee. And you want a second opinion. That’s where I come in.

I audit your account, spot what’s working and what’s waste, and give you honest advice on how to fix it. No agenda to keep the work ongoing. Just clarity on your ads and a roadmap to better ROAS.

Why a second opinion matters

Google Ads changes fast. Algorithms evolve. Sometimes accounts drift into poor habits. A fresh set of eyes from someone with 12 years in the game often spots the high-impact fixes your current team has missed.

Types of advisory I offer

How it works

We start with a call. You tell me what you want advice on — maybe the whole account, maybe one thing that’s bothering you. I dive into the account, review performance data, and come back with findings and recommendations.

No obligation. You take what’s useful and ignore the rest. If you want me to execute the changes, we can talk about that separately — but you never have to.

From call to advice

  1. Discovery callYou tell me what’s on your mind — specific campaigns, overall performance, anything that feels off.
  2. Deep auditI review your Google Ads setup, performance metrics, conversion tracking, and competitive landscape.
  3. Findings callI walk you through what I found, the biggest opportunities, and how to prioritise fixes.
  4. You decideImplement the advice yourself, hire someone to do it, or ask me to take it on. Your call.

Frequently asked questions

What does a consultation cost?

Depends on the scope. Book a call and we’ll discuss what you need. Advisory starts from £300/month for ongoing fractional support, or I quote one-off audits separately.

Can you advise on my account if it's managed by an agency?

Yes. Some clients want a second opinion on agency work. I’ll audit honestly and tell you what I see. Sometimes agencies are doing great work. Sometimes there’s room to improve.

I'm in Chipping Ongar and my CPCs feel high. Is that normal?

Yes. Chipping Ongar is in the London commuter belt — Google Ads competition here is intense, so CPCs are higher than rural areas. But we can still optimise for better ROAS within that reality.

Do you do fractional management?

Yes. Some clients keep their current manager and I advise on strategy and oversee the work. Others want me to take over account management entirely. Both are options.

What if I disagree with your recommendations?

Then you disagree. I give honest advice based on 12 years in Google Ads and £2M+ managed. You’re not obligated to take it. My job is to give you clarity, not sell you something.

Can you advise on Google Shopping or YouTube Ads, or just Search?

I specialise in Search, Shopping, and Performance Max campaigns. If it’s YouTube or other formats, book a call and we’ll talk through what you need.

Get expert Google Ads advice

Book a consultation call. We'll talk through what's on your mind, and I'll give you honest advice on how to fix it.

Call 07410 907 104 Book a consultation