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When you need a second opinion

Maybe you have someone running your ads — an in-house marketer, an agency, a junior. Maybe they’re doing okay, but you suspect they’re missing something. Or your costs have crept up and you want to know if that’s normal. Or you’re about to launch and want a senior eye before you commit budget.

I’m the person you call. I audit your account, spot the problems the generalists miss, and tell you what to fix. No relationship needed. No retainer. Just honest feedback and a roadmap.

What I can help with

Honest assessment

I’ll tell you if your ads are running well. I’ll also tell you if they’re not. No ego, no hidden agenda. You make the decision on what to fix.

Pricing & scope

Consulting starts from £300/month for fractional ongoing work (roughly 5–10 hours). One-off audits, strategy reviews, and specialised work (feed audit, tracking overhaul, audience strategy) are quoted on a call after we talk scope. Most Bilston and West Midlands businesses find value in a 90-minute deep audit followed by monthly check-ins. Let’s figure out what fits your timeline and budget.

How a consultation works

  1. First callTell me what you’re trying to solve. Do you have access to show me your account, or would it help if I reviewed screenshots?
  2. Deep diveI audit the account (or your data), run through structure, keywords, audiences, tracking, creative. Takes 1–3 hours depending on scope.
  3. RecommendationsWritten roadmap: here’s what’s working, here’s what’s broken, here’s what to test next. Prioritised by impact and effort.
  4. Ongoing (optional)If you want follow-up support, we can set up fractional hours, monthly calls, or even quarterly reviews.

Frequently asked questions

I have someone running my ads already. Do you replace them?

Not unless you want me to. I can work alongside them as a strategic guide, or I can take over the account if you’d rather. The consulting engagement is flexible — whatever helps your ads perform better.

How quickly can I get a consultation?

Usually within 3–5 days. I’m based remotely and work UK-wide, so timezone isn’t an issue. Bilston and nearby areas (Wolverhampton, Wednesbury, Walsall) are all the same.

What if my account is tiny (under £500/month spend)?

Still worth auditing. Small budgets need sharper targeting and testing discipline, not less. We’ll figure out a scope that makes sense for your size.

Can you help with Facebook and Instagram ads?

I specialise in Google — Search, Shopping, Display, YouTube. I can advise on strategy, but I don’t manage Facebook/Instagram hands-on.

Do I need to sign a contract?

No. Consulting is billed monthly or per-project. You can stop anytime. Most of my ongoing consulting clients stay for 6+ months because the work keeps paying for itself.

Are you familiar with home services in West Midlands?

Yes. I’ve consulted for plumbers, electricians, HVAC contractors, and other trades across the Midlands. The local intent and urgent need dynamics are different from national ecommerce, and I know how to bid into them.

Get a second opinion on your Google Ads

Book a consultation. We'll talk about what's working and what isn't. If you're ready for help, I'll put together a proposal. If your ads are already solid, I'll tell you that too.

Call 07410 907 104 Book a consultation