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When your ads need a second opinion

You’ve got someone running Google Ads — agency, freelancer, or in-house. They’re competent enough, but you’re not sure if they’re optimizing properly or if you’re actually getting value. You need an honest, senior voice to review the work.

That’s fractional consulting. I audit your account, identify gaps and waste, and advise on strategy. I don’t have to take over — but if the problems are serious enough, we can switch to ongoing management. Your call.

What a consultation covers

You control the relationship

I advise. You decide. I might recommend a full rebuild or just a few tweaks. I’m honest — sometimes ads are fine and your budget should go elsewhere entirely. I have no incentive to oversell.

How it works

Book a consultation, we schedule a deep-dive call, I review your account in detail, and then I give you a clear report: what’s working, what’s wasted, and what I’d fix first. From there, you can bring me in for ongoing advisory, move to full management, or stay as you are — whatever makes sense.

Typical consulting engagement

  1. Initial callYou describe your current setup and goals. I ask tactical questions.
  2. Deep auditI spend time in your account, pulling data, testing logic, checking tracking.
  3. Report & recommendationsClear summary of wins, waste, and next steps with priorities.
  4. Guidance callWalk through findings, answer questions, discuss options moving forward.

Frequently asked questions

What's the cost for a consultation?

Starts from £300/month for ongoing fractional advisory. For a one-time audit and strategy session, we’ll quote based on scope — book a call to discuss.

Do you have experience with Norfolk and Great Yarmouth businesses?

Yes. I work with clients across the region — ecommerce, home services, trades. Local knowledge helps, but great PPC strategy is universal. Your specific market matters less than whether your fundamentals are sound.

Can you work alongside my current agency?

Sometimes. If they’re open to it, absolutely. If they’re territorial, we might need to talk about whether a switch is the better move. I’ll be direct about what makes sense.

What happens if I decide to move to full management?

Easy transition. We can migrate your account and I take over day-to-day. Pricing shifts to our standard model: from £300/month for up to £3,000 spend, then 10% above that.

How long does a typical consultation take?

Initial strategy call is 20 minutes. The full audit and follow-up guidance spans 1–2 weeks depending on account complexity. Quote includes everything.

Need a senior PPC voice to trust?

Let's talk about your current setup. I'll give you an honest assessment of what's working and what needs fixing.

Call 07410 907 104 Book a consultation