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When do you need a consultant, not a manager?

You already have ads running. Maybe you hired someone (in-house or agency). Or you’re running them yourself but you’re not sure if you’re doing it right. Sometimes you just need someone senior to look at what’s happening and tell you straight: is this good? What’s being missed? What should we kill?

That’s me. I come in as a second opinion. I audit what you’ve got, spot the gaps, give you a clear picture of what’s working and what’s wasting money, then advise on next steps.

What this looks like

Fractional or fractional-plus

Some clients want me on tap for ongoing strategy: monthly reviews, quarterly reforecasts, being the voice that says ‘no, that won’t work’ when needed. Others want a one-off audit and implementation plan, then they run with it.

My hourly rate is £300/month starting point for ongoing advisory. For a pure consultation (call + written report), I quote on the details.

Honest, no bullshit

If your ads are fine, I’ll tell you that. If someone’s told you your account is broken and you just need more spend, I’ll tell you that too. I’m not here to sell you something; I’m here to tell you what’s true.

Why Norfolk businesses get value from this

Norfolk and Suffolk have a lot of solid business owners who aren’t marketing specialists. You do your thing really well—trades, ecommerce, services—but Google Ads isn’t your world. Having someone who actually knows Google Ads deeply, who can spot what you’re doing wrong in an hour, is much cheaper than hiring someone full-time or getting surprised by a surprise at tax time because your ad account is haemorrhaging cash.

The consultation process

  1. Audit phaseI get access to your account (or you send me screenshots). I look at structure, keywords, ads, audiences, bids, tracking.
  2. Analysis meetingWe jump on a call. I walk you through what I found: what’s working, what’s costing too much, what’s missing.
  3. Recommendation packI send you a written plan: what to fix first, costs, which ones you can DIY and which need hands-on work.

Frequently asked questions

Can you help with my Google Ads account in Gorleston-on-Sea?

Yes, whatever your location or account location. I work remotely across Norfolk, Suffolk, and the whole UK.

What does consultation cost?

From £300/month for ongoing advisory. One-off audits are quoted after the initial chat based on account size and depth needed.

How long does an audit take?

Depends on your account size. A small account (one campaign, few keywords) takes a few hours. A large one can take a day. I’ll tell you upfront.

What if I disagree with your recommendations?

That’s fine. I’m giving you advice. You run your business. But if you do disagree, let’s talk it through—there might be something I’m missing about your situation.

Can you fix the problems you find?

Yes, if you want me to. We can quote implementation work separately, or you can take the recommendations to your current provider.

Do I need Google Ads to work with you?

You need to be running Google Ads already or be ready to start. If you’re on Facebook ads only, that’s a different conversation.

Get an honest assessment

Book a call. Tell me about your ads. Let's figure out if we should work together.

Call 07410 907 104 Book a consultation