Book a Free Strategy Call →

You run your ads. But you want a second opinion.

Maybe your in-house team is running Google Ads but you’re not sure if the strategy is right. Maybe you’ve got an agency managing spend, but the results are soft and you’re not convinced they’re optimising aggressively enough. Or maybe you’re about to launch a new campaign and want someone experienced to sense-check your setup before you commit budget.

That’s where fractional PPC guidance comes in. Not handholding. Not full management. Strategic input from someone who’s been running high-volume accounts for 12 years.

How fractional advisory works

The honest truth about in-house teams

Running ads in-house costs you staff, training time, and constant platform updates. Most businesses find one smart person, burn them out with other duties, and Google Ads slips. A consultant shores that up without the payroll.

Real expertise, not cheerleading

If your ads are actually fine, I’ll tell you. If your agency is doing solid work, I’ll say so. If your margins mean paid ads will always struggle, we’ll talk about other channels or accept a lower ROAS threshold. You’re not paying for someone to say everything is great — you’re paying for honesty.

Pricing and scope

Starting from £300/month for ongoing advisory, or we can quote a fixed scope for an audit or specific project. Every engagement starts with a call to agree exactly what you need — no guesswork on either side.

Frequently asked questions

Do I need this if I already have an agency?

Maybe. If you trust them and results are strong, probably not. If results are flat or you don’t understand their strategy, a second opinion from a senior consultant often surfaces quick wins — usually within the first review session.

What's the difference between audit and ongoing advisory?

An audit is a one-off deep dive: we review your account, spot issues, and give you a prioritised action list. Ongoing advisory (from £300/month) means monthly strategy calls, trend spotting, and availability for questions between calls.

How much time commitment is this for my team?

Minimal. We handle the thinking. Your team provides account access and joins monthly calls (usually 30–45 minutes). We don’t interrupt your day-to-day.

Can we focus on a specific channel, like Shopping or Performance Max?

Absolutely. If you want to audit just your Shopping campaigns or dive deep into Performance Max strategy, we can narrow the scope and quote accordingly.

Do you work with Aylsham-based teams?

Yes — I work with teams and business leaders across Norfolk, Aylsham, Norwich, and nationwide. Remote or in-person, doesn’t matter.

What if we disagree on strategy?

Then we debate it. I bring 12 years of data. If you’ve got good reasoning for a different approach, we test it and measure results. Advisory means input, not command.

Need a senior PPC voice in the room?

Let's talk through your current setup, challenges, and where you want to focus. No pressure to commit to anything beyond that first conversation.

Call 07410 907 104 Book a consultation