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You have someone running your ads. You need a second opinion.

Maybe they’re in-house, maybe they’re an agency. Maybe they’re good, maybe they’re leaving money on the table. You won’t know until someone senior takes a cold look. That’s me. I’ve spent 12 years finding gaps — wasted ad spend, broken targeting, messaging that doesn’t match the search intent. I can audit your account, tell you what’s working and what isn’t, and show you the moves that matter.

What fractional PPC advisory looks like

Why a second opinion matters

Ads run on conviction. If your current manager is convinced Search campaigns are the move, they’ll pour budget there even if your ROAS is declining. You need someone with no skin in their opinion — just the data. I’ll tell you if your strategy is sound or if you’re throwing money at the wrong thing. That’s worth the call.

For Hinckley businesses and beyond

I work with businesses across Leicestershire, Warwickshire, and the UK. Remote. I’ll review your Google Ads account, Google Analytics, and conversion tracking. We’ll talk margins, seasonality, and what actually matters to your bottom line. Then I’ll give you the truth.

How advisory works

  1. Scope the workYou tell me what you want looked at — full account review, search strategy, conversion tracking, etc.
  2. I audit and analyseI log into your Google Ads account, Google Analytics, search console. I look for the hard truths.
  3. You get recommendationsI deliver findings on a call and in writing. You decide what to act on. No pressure to hire me ongoing; this is your decision.

Frequently asked questions

Do you charge by the hour?

Not for ongoing advisory. For fractional work, I quote based on scope — usually from £300/month for monthly strategic calls. For a one-off audit (not ongoing), we’ll discuss pricing on a call. No fixed rate here; it depends on what you need.

Can I hire you just for an audit, then decide if I want ongoing advice?

Yes. Many clients start with an audit, see the value, and then book monthly calls. Others implement and come back when they hit a new problem. That’s all fine. No pressure.

Do you replace my current manager?

No. You keep your current setup. I’m here to sanity-check it, spot the gaps, and steer you. If you want someone to take over full account management, I do that too — but advisory is different. It’s your move to make.

How long is a typical consultation?

First call is usually 30–45 mins to scope the work. Ongoing calls are 30–60 mins depending on what you need. We’ll agree a rhythm — monthly, quarterly, ad-hoc.

Do you service Hinckley and nearby towns?

Yes. I’m UK-wide and remote. Hinckley, Nuneaton, Atherstone, Ibstock, Coventry, Leicester, Rugby — all work the same way. No commute, just strategic calls and written advice.

What if I'm happy with my current ads?

Book a call anyway. If I audit and your ads are solid, I’ll tell you that. I’m honest enough to say ‘you’re doing well’ if you are. But most accounts have at least one gap worth fixing.

Get strategic PPC advice without the long-term commitment.

Book a consultation. We'll talk through your goals, review your current setup, and map out what might work. You're in control.

Call 07410 907 104 Book a consultation