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When you need a senior eye, not another account manager

Some Leicestershire businesses have an in-house marketer handling Google Ads. Others use a junior freelancer or a small agency. The campaigns are running, money is being spent — but results feel flat, or you’re not sure if the work is being done properly.

That’s where a PPC consultant fits. I’m Stevie Morris. I’ve spent 12 years working directly in Google Ads, managing over £2M in ad spend personally. I don’t replace whoever is currently running your ads — I give you an independent, senior perspective on whether it’s being done well, and what to change if it isn’t.

What consulting engagements typically cover

I won't manufacture reasons to keep you on a retainer

Consulting is meant to make you less dependent on outside help, not more. If your ads are fine and your team just needs direction on one specific issue, I’ll address that and tell you there’s nothing more to do. Some engagements are a single call. Others develop into ongoing fractional work. I’ll tell you honestly which applies to your situation.

Who typically works with me as a consultant

Leicestershire businesses that tend to find consulting most useful are those with an internal marketing function — someone who understands the basics but doesn’t have deep Google Ads expertise. Ecommerce businesses where Shopping or Performance Max campaigns are the main growth lever. Trades and home services businesses whose in-house or agency contact has left or changed.

I also work with businesses across the wider region — Nottinghamshire, Derbyshire, Staffordshire, West Midlands, Bedfordshire — where the same situations come up. Geography doesn’t change the nature of the problem.

How a consulting engagement starts

  1. Initial callWe talk through what’s happening with your current Google Ads setup, who’s involved, and what you’re trying to solve. No fee for this.
  2. Scope agreedBased on the call, I’ll propose what a consulting engagement looks like for your situation — one-off, project-based, or ongoing fractional support.
  3. Work beginsYou get direct access to me throughout. Reports, recommendations, and feedback go to you, not through a layer of account management.

Pricing

Consulting starts from £300/month, but the right scope for your situation depends on what you’re trying to solve. Some engagements are narrower and shorter; others involve regular ongoing input. I’ll give you a clear quote on the call once I understand what’s actually needed — not a standard rate card that may not fit your circumstances.

Frequently asked questions

Can you work alongside the agency already managing my Leicestershire Google Ads account?

Yes. That’s a common arrangement. I act as an independent senior reviewer — I can assess what they’re doing, flag concerns, and help you have better conversations with your existing provider without disrupting the relationship.

My in-house person does our Google Ads but I'm not sure they know what they're doing. Can you help?

Exactly this. I can review the account, identify what’s being missed, and either coach your in-house person directly or give you a structured brief of what needs to change. The goal is to upskill your team, not create dependency.

Is there a minimum engagement length for consulting?

No set minimum. Some consulting work is a single review and feedback session. Others develop into regular monthly calls. I’ll tell you on the initial call what I think is appropriate for your situation.

What makes a PPC consultant different from a PPC manager?

A PPC manager does the work — building, running, and optimising campaigns. A consultant advises on strategy, reviews what others are doing, and fills gaps without taking over. If you already have someone managing ads, consulting is often the more useful and cost-effective fit.

Do you cover Leicestershire businesses across all sectors?

My core specialisms are ecommerce and D2C brands, and home services or trades businesses. If your business falls outside those areas, I’ll tell you honestly on the call whether I’m the right fit.

Not sure if your Google Ads are actually working?

Book a consultation. We'll talk through what's happening with your current setup, and I'll give you an honest view on whether there's a problem — and what to do about it.

Call 07410 907 104 Book a consultation