Senior PPC strategy and fractional oversight for teams running their own campaigns. Second opinion from 12 years of Google Ads.
Book a consultationYou’re running Google Ads in-house or with an agency, but something feels off. Maybe your ROAS has plateaued, your team isn’t confident, or you’re unsure if you’re actually optimising or just spending money. That’s where advisory comes in.
I work with marketing teams, internal PPC managers, and business owners who want expert-level strategy without handing over the keys. 12 years managing Google Ads across ecommerce and home services. I’ll audit your setup, spot the gaps, tell you what to change, and coach you or your team through it.
You stay in control. I advise, audit, recommend, coach. You decide what to implement and when. Ideal if you have bandwidth and want to learn, or if you want expert oversight without outsourcing the work entirely.
From £300/month for fractional strategic oversight. That usually covers monthly audits, strategy calls, and coaching. For a one-off deep-dive audit, we quote on a call. Every engagement is tailored — depends on account size, complexity, and how much time you need.
Different. Agency does the work; I advise and oversee. You own the execution. Good if you have a team, want to build capability, or prefer hands-on control.
No problem. This is all remote. We work via calls, email, and shared access to your Google Ads account — no local footprint needed.
Depends on your role. If you’re implementing, allow a few hours a month for calls and updates. If your team is executing, minimal — mostly status check-ins.
Yes. That’s often the foundation of advisory — defining what success looks like, which platforms matter, how to structure campaigns for long-term growth.
That’s fine. We can transition gracefully, brief whoever joins, help them come up to speed. It’s a partnership, not a lock-in.
Yes, across ecommerce and home services in and around Ibstock, Ashby-de-la-Zouch, Hinckley, and further afield. I understand regional competition and local search behaviour.
Book a consultation. We'll map out where you are, where you're stuck, and whether fractional advisory is the right move.
Call 07410 907 104 Book a consultation