Book a Free Strategy Call →

Strategy Without the Full-Service Price Tag

Not every business needs (or wants) someone running their ads full-time. Some need a second opinion. Some have an in-house team but no PPC expert. Some are scaling and need strategic direction. That’s where consulting comes in.

I work as a fractional PPC strategist—you get senior expertise on your schedule and your terms. 12 years of direct Google Ads management experience, 12 years of seeing what works and what doesn’t, all available without the commitment of a full-time management contract.

Consulting Services

Common Scenarios

You’ve got an in-house marketer but no PPC specialist—they’re drowning in generalist work. You’ve hired an agency but you’re not sure if they’re optimising properly. You’re an ecommerce business or trades company in Lytham St Annes or Lancashire and you know Google Ads is important, but you lack confidence. You’re managing campaigns yourself and you want quarterly check-ins with a senior specialist.

Consulting works for all of these. We align on what you need, talk scope, and quote a price that makes sense for that scope.

Pricing Is Honest

Consulting fees start from our anchor of £300/month, but scope varies widely. A one-off strategy call is different from quarterly reviews, which is different from fractional ongoing management. I quote on a call—never surprise invoices.

How Consulting Works

  1. Consultation CallTell us what you’re trying to solve. Is it strategy, a second opinion, training, fractional management, or something else?
  2. Scope & QuoteWe define the scope—how many sessions, how often, what deliverables—and send a quote.
  3. DeliveryStrategy sessions, review calls, recommendations, training materials—whatever fits the scope.
  4. Review & AdjustIf it’s ongoing, we review progress, adjust tactics, and build confidence in your team.

Why Consulting Makes Sense

You’ve got the people and the budget—you just need direction. Or you’ve got a solid in-house setup and you want a trusted voice in the room quarterly. Or you’re considering hiring an agency but you want a reality-check first.

Consulting lets you plug expertise in where you need it, without the commitment or cost of full-time management.

Frequently asked questions

Is consulting right for us if we're in Lytham St Annes?

Yes. We work UK-wide, remote. Whether you’re in Lytham St Annes itself or anywhere in Lancashire, consulting works exactly the same way—calls, documents, recommendations.

What's the difference between consulting and full management?

Full management: I run your campaigns daily, handle all optimisation, and report monthly. Consulting: you (or your team) run the campaigns; we advise on strategy, review performance, and suggest changes. You stay in control.

How often do we meet?

That’s up to you. Quarterly strategy reviews. Bi-weekly optimisation calls. Monthly coaching. I quote based on frequency and scope.

Can you do a free audit first?

If you’re thinking about hiring us, we can do a free initial chat. A full audit—reviewing account structure, campaigns, tracking—I’ll quote for that. It’s usually quick work, but it’s still work.

Do you work with ecommerce and home services businesses?

Those are our specialisms. If your business is in one of those niches, you’re a good fit. If not, we might recommend someone better suited.

What if we need more than consulting—should we switch to full management?

If consulting reveals that you need daily hands-on management and your team can’t deliver that, then yes, full management might make sense. We can discuss either option.

Let's Talk About Your Google Ads Strategy

Whether you need a second opinion, quarterly reviews, training, or fractional management, a consultation call is the place to start. No pitch—just an honest discussion about what you're trying to achieve and how we can help.

Call 07410 907 104 Book a consultation