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When a second opinion matters

You’ve hired an agency, or promoted someone in-house, or cobbled together a freelancer. You’re spending money on Google Ads. But you don’t know if the person has real expertise or just knows the dashboard.

That’s where fractional consulting comes in. I’m not trying to replace your current person — I’m there to sense-check their work, spot gaps, and tell you whether you’re on the right track. Sometimes that means they’re brilliant and you should pay them more. Sometimes it means you’re bleeding money and didn’t know it.

What fractional consulting looks like

You keep control. I advise.

This isn’t done-for-you. You or your team run the campaigns. I show up monthly, quarterly, or as-needed to challenge assumptions, audit changes, and make sure you’re not circling the drain. Think of me as the advisor who’s seen two decades of accounts and knows the traps.

For Preston and Greater Manchester

I’ve worked with local e-commerce and home services businesses across the North West. I know the competitive landscape here. I also know what actually works at scale — not just what some marketing consultant read in a blog post.

Price and scope

From £300/month for ongoing access (great for monthly reviews). For tactical deep dives or audit projects, I quote on a call. No hidden fees, no long contracts. You’re paying for actual insights, not seat time.

Frequently asked questions

If I'm already paying an agency, why would I pay you too?

Because most agency relationships lack transparency. An independent auditor who doesn’t profit from higher spend can be ruthlessly honest. If your agency is brilliant, I’ll confirm it. If they’re not, I’ll tell you exactly why — and how to fix it.

What if you find that I'm doing it all wrong?

Then we talk about options. Sometimes that’s an overhaul. Sometimes it’s a structured handoff to me for done-for-you management. Sometimes it’s hiring a better agency. I’m honest regardless.

Do you work with home services in Preston?

Yes. Home services is harder than e-commerce — longer sales cycles, lead quality vs. volume tradeoffs, local competition. But I’ve cracked it with plumbers, electricians, and landscapers. Happy to advise.

How often would we need to chat?

That’s up to you. Many clients do monthly 1-hour sessions. Some do quarterly deep audits. Some call me when something breaks. We’ll set it up to match your needs and budget.

Can you help me assess if Google Ads is even right for my business?

Absolutely. If your LTV is too low, your landing page is a mess, or your product isn’t conversion-ready, Google Ads will just waste money faster. I’ll tell you that upfront.

Get clarity on your Google Ads

Book a consultation. We'll discuss your current setup, your goals, and how fractional consulting can help you get better results — without changing everything tomorrow.

Call 07410 907 104 Book a consultation