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A Second Opinion on Your Google Ads

Maybe your current agency isn’t delivering. Maybe you’re managing ads in-house but hitting a ceiling. Maybe you just want senior eyes on the strategy before you double your budget.

I work with your existing setup, not replacing it. We identify what’s working, what’s broken, and what needs rethinking. You make the call—implement my recommendations yourself or hire me to oversee.

Fractional, On-Demand Expertise

12 years in Google Ads, £2M+ managed directly, Google Partner certified. I specialise in ecommerce and home services. You get senior-level strategy and troubleshooting without the cost of a full-time employee or overpaying an agency for mediocre work.

Typical Advisory Engagements

Why Pickering Businesses Hire Consultants

In smaller towns like Pickering, Whitby, and Helmsley, competition is lighter but audience size is tighter. That means micro-targeting and creative messaging matter even more. A consultant helps you avoid wasting budget on broad reach that doesn’t convert.

How a Consultation Works

  1. Initial CallYou describe the problem: campaign underperforming, new market, budget change. I ask clarifying questions.
  2. Account ReviewI log in (read-only access), audit structure, keywords, bidding, tracking, creative.
  3. RecommendationsSpecific, actionable fixes. Some quick wins; some need testing. We discuss priority and cost.
  4. SupportOngoing—you implement or I oversee; we iterate based on results.

Consultant vs. Full Management

Frequently asked questions

How much does a consultation cost?

From £300/month for ongoing advisory support. One-off audits and strategic reviews are quoted per engagement. Call for a tailored estimate.

Can you access my Google Ads account?

Yes. You grant read-only access (or management access if you want me to implement changes). You keep ownership and control.

How long does an audit take?

Depends on account size and complexity. A small campaign: a few hours. A mature account with multiple products: a day or two. I quote upfront.

Will this help my Pickering business compete with bigger cities?

Absolutely. Smaller towns like Pickering have less ad competition and tighter communities. Smart targeting and honest copy outperform big-budget agencies here because relevance matters more than reach.

What if I implement your advice and it doesn't work?

That’s data. We learn from it and adjust. Good strategy includes testing; testing means some experiments fail. We iterate until we find what works for your margin.

Can I still hire you if I have an agency?

Yes. Many clients use consultants to sense-check agency work. If there’s a conflict or the agency resists, we’ll know it’s time for a change.

Need a Second Opinion on Your Ads?

Book a consultation. Bring your account access (or export a performance report), and we'll diagnose what's working and what needs to change. First conversation is free if you've got a specific problem to solve.

Call 07410 907 104 Book a consultation