Google Ads Audit for Milton Keynes Businesses

What a PPC audit covers

• Account structure — are your campaigns and ad groups built for targeting clarity or are they a mess?
• Keyword targeting — do you have keyword overlap, broad-match waste, or low-relevance terms burning budget?
• Audience setup — are you excluding the right people and targeting the right segments, or is your audience net too wide?
• Conversion tracking — is your tracking actually working, or are you flying blind on ROI?
• Creative quality — do your ads match what people are searching for, or are you showing the wrong message?
• CPC & wasted spend — where is your budget actually going, and what’s not pulling its weight?

Why Milton Keynes needs a tighter audit than lower-CPC areas

Milton Keynes is in the London commuter belt—your cost per click is high. That means inefficiency hurts more. A badly structured account in Milton Keynes burns through budget much faster than the same account in a lower-competition area. A proper audit finds those leaks.

You get a written report with prioritised fixes

Not a vague call. I’ll give you a document that outlines exactly what I found, why it matters, and what to do about it. It’s written for your team or your agency to act on—no jargon, just clear priorities.

How an audit works

1. Call to scopeWe discuss your account size, goals, and what you’re worried about. I give you a quote.
2. Access & analysisYou grant me read-only access to your Google Ads and GA/conversion data. I dig in and map out the issues.
3. Written reportYou get a prioritised list of findings and recommendations. No surprises, no upsell.

No ongoing obligation

An audit is a one-off. You get the report, you implement what you want, and we’re done. If you want help executing the fixes or ongoing management after that, we can talk about it—but it’s not required or assumed.