Book a Free Strategy Call →

A Fresh Diagnostic on Your Google Ads Spend

You don’t need management. You need answers. Where’s the waste? Why’s ROAS dropping? Are we tracking conversions correctly? What’s the lowest-hanging fruit?

A PPC audit is a one-off deep dive. We export your data, spot gaps and leaks, and hand you a report with specific fixes. You decide what to do with it.

What's Included in a Full Audit

Typical Audit Findings

Most campaigns I audit have one or two big leaks: keywords attracting the wrong audience, bids that can’t compete, tracking gaps hiding real conversions, or creative that promises one thing but lands on a page that doesn’t deliver. A good audit finds those and gives you a priority list.

No Obligation, No Strings

Audit is fixed-scope and one-off. You get a report with recommendations. Implement them yourself, hire me to help, or move on. No sales pressure, no contract.

Audit Process

  1. Scope CallYou tell me: budget, goals, current performance, what’s puzzling you most.
  2. Account AccessYou grant read-only access to Google Ads and Analytics (we need to see the full picture).
  3. AnalysisDeep dive on structure, keywords, bidding, tracking, copy, targeting. Takes 1–3 days depending on account size.
  4. Report & CallWritten audit with findings and priority fixes. We discuss results and answer questions.

Before You Audit, Ask Yourself

Frequently asked questions

How much does a PPC audit cost?

Depends on account size and depth. Call for a quote tailored to your specific situation.

How long does an audit take?

Analysis is usually 1–3 days. Report and call with me happen within a week of access.

What access do you need?

Read-only access to your Google Ads account. If there’s a tracking issue, read-only access to Google Analytics or your conversion tracking system.

Can you audit if I'm a Pickering business with small spend?

Yes. Account size doesn’t matter. Whether you’re spending £500/month or £50,000/month in East Riding, we can spot what’s working and what’s wasted.

What if the audit finds nothing wrong?

That’s valuable too. Honestly, if your account’s tight and ROAS is solid, the audit will say so. Sometimes ads are fine—you might just need bigger budget or more testing.

Do you recommend specific tools or platforms?

Only when it solves a real problem. Most audits point to fixes inside Google Ads itself—bid changes, keyword pruning, better targeting—not software you need to buy.

Get Your Ads Audited

Request a PPC audit. I'll scope the work based on your budget and goals, walk through findings on a call, and give you a priority list to implement. Fixed scope, no obligation, actionable advice.

Call 07410 907 104 Request a PPC audit