PPC Consultant for Howden Businesses

When to hire a consultant

You might already have someone running your ads — an in-house team, a junior, or another agency. But you’re unsure if they’re doing it right. Or you’ve hit a plateau and need fresh thinking. Or you’re about to launch a new product line and want a strategic plan before you spend. That’s where a senior consultant comes in.

What we cover

• Audit & diagnosis — Deep look at campaign structure, keywords, negatives, audiences, tracking, and wasted spend.
• Strategy planning — Market analysis, positioning, seasonal timing, budget allocation across campaigns.
• Second opinion — Review of your current setup and what to fix first.
• Roadmap — Prioritised list of improvements and how to implement them.
• Troubleshooting — Solve a specific problem: low conversion rate, high CPA, tracking gaps, audience issues.
• Fractional advisory — Ongoing monthly calls with your team to guide and quality-check their work.

The approach

I start by asking questions, not telling you what to do. Every business is different — your margins, market, competitor landscape, and stage all matter. I give you the thinking and the roadmap, then you or your team execute. I’m not here to take over; I’m here to make sure you and your team are making smart moves.

Pricing

Consultancy is usually scoped per project — an audit, a strategy plan, a troubleshooting call. Quote depends on what you need. Rough anchor: ongoing fractional advisory at from £300/month for regular check-ins and guidance. Bigger scope projects are quoted on a call.