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Strategy without the overhead.

Hiring an agency for ongoing management is one path. Doing everything yourself is another. The third option is fractional expertise — someone who comes in strategically, helps you think smarter, and doesn’t bill you for execution time.

That’s what I do. I’ll review your account, identify what’s not working, suggest a plan, and help you execute it. Or I’ll act as your second opinion on decisions your current team is making. Or I’ll design a keyword and bid strategy from scratch and hand you the blueprint.

Types of work

For people who want to stay hands-on.

This works best if you’re managing day-to-day or you have a team managing it. I’m the strategic input, not the executor. You (or your team) apply the recommendations.

Why fractional?

You don’t need someone full-time. You need someone who knows high-spending accounts, has seen what works across sectors, and can cut through the noise. That’s cheaper than retaining an agency and more effective than hoping a course or blog post will solve it.

How a typical engagement works

  1. Initial callWe discuss your business, goals, current setup, and what you need help with.
  2. Audit & strategy docI dive into your account, pull data, and deliver a written strategy with specific recommendations.
  3. Strategy callWe walk through the findings, prioritise changes, and talk through implementation.
  4. Ongoing input (optional)Monthly check-ins, ad copy reviews, bid strategy adjustments — whatever you need.

Frequently asked questions

How much does fractional consulting cost?

Starts at £300/month for ongoing check-ins. One-off audits are quoted individually based on scope. Book a call and we’ll talk through what you actually need.

Do you do this for Sunbury-on-Thames businesses specifically?

Yes, and anywhere in Surrey or beyond. I understand London commuter belt dynamics — high CPCs, competitive verticals. If that’s your market, I’ve worked in it.

What if I disagree with your recommendations?

That’s fine. I explain the reasoning. We can debate it, test it, or move on to something else. My job is to give you good advice, not to force anything.

Can you just run my ads instead?

Yes. If you decide you’d rather not manage them yourself, we can switch to a done-for-you model and I’ll handle the execution.

How much time does this take from me?

A few hours max. One strategy call, maybe one review call per month. The rest is me in your account; you’re not hands-on unless you want to be.

Let's talk strategy.

Book a consultation. We'll discuss what you're running, what's working, what isn't, and what we'd do differently.

Call 07410 907 104 Book a consultation