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When you don't need someone to run your ads — you need someone to think about them

Not every business needs full account management. Sometimes you have an in-house exec or a junior agency handling the day-to-day, but nobody senior enough to challenge the strategy.

That’s where I come in. I’m Stevie Morris, a freelance PPC consultant with 12 years in Google Ads and over £2M in spend managed directly. I’m Google Partner and Microsoft Ads certified. I work with businesses across Surrey who want senior input without hiring a full-time head of PPC or switching agencies entirely.

This is advisory and fractional work — strategy, structure, direction, and honest feedback on what’s actually happening in your account.

What a PPC consultant engagement can look like

Honest enough to tell you your ads are fine

Some consultants tell every prospective client their account needs a complete overhaul. That’s a convenient pitch. I’m not interested in creating work that doesn’t need doing. If your setup is solid and your team is performing well, I’ll tell you — and you can stop worrying about it.

Working at London-level complexity without London agency overhead

Surrey’s ad market isn’t forgiving. Advertisers in the county are competing at London-level CPCs — especially in sectors like home improvements, financial services, and professional trades. The nearby presence of Greater London, Berkshire, and West Sussex means local competition is fierce and well-funded.

A junior exec or a generalist agency isn’t always equipped to navigate that. Senior strategic input — knowing when to push, when to pull back, and where the real inefficiencies are — is what separates profitable Google Ads from expensive ones.

I’ve worked across both ecommerce and home services verticals at scale. That experience travels directly into the consultancy I provide.

How a consultancy engagement typically begins

  1. Initial consultationWe talk through your current setup, your goals, and what kind of senior input would actually move the needle for you.
  2. Account reviewI look at what’s running, the tracking, the structure, and the search terms. No assumptions — actual data.
  3. RecommendationsClear, prioritised actions. Not a 40-slide deck — a straightforward view of what to fix, what to test, and what to leave alone.
  4. Ongoing or one-offSome clients want a one-off strategic session. Others want monthly advisory. We’ll find the right shape for your situation.

Pricing

Advisory and consultancy work starts from £300/month, with the scope and cost agreed on a call. I don’t publish a rate card because every engagement is different — a one-off strategic review looks nothing like ongoing fractional oversight.

If you want to know what working with me would cost for your situation, the fastest way is a short call.

Frequently asked questions

I have an agency running my Google Ads already. Can you work alongside them?

Yes. A lot of my consultancy work sits alongside existing setups. I’m not trying to poach the account — I’m providing senior oversight that the current arrangement doesn’t include.

Do you work with Surrey businesses in any sector?

I specialise in ecommerce and home services, but I’ve worked across a wide range of verticals. If you’re unsure whether I’m a good fit for your industry, ask on the call.

What if the honest answer is that my current setup is working fine?

Then that’s what I’ll tell you. I’m not in the business of manufacturing problems to justify a fee.

How much senior Google Ads experience do you actually have?

12 years, £2M+ in ad spend managed directly, Google Partner certified, Microsoft Ads certified. Through Growth PPC I’ve been involved in over £20M managed at scale. This isn’t theoretical knowledge.

Is this remote or do you come to Surrey offices?

Fully remote. I work with clients across Surrey and the UK. Most advisory work happens over video calls and shared account access — no need to be in the same room.

Want a senior set of eyes on your Google Ads?

Book a consultation and we'll work out what kind of strategic input would actually help your business.

Call 07410 907 104 Book a consultation