Fractional PPC consulting and strategic review. If your ads are already running and you need expert input, strategy refinement, or a second opinion, I'm here.
Book a consultationYou’ve got someone running your ads — maybe in-house, maybe an agency, maybe it’s you. But you’re not 100% sure they’re doing it right. You want a senior opinion without hiring full-time. That’s where I come in.
Fractional consulting means I review your account, diagnose what’s working and what’s wasting money, and help you decide the next move. It’s not ongoing management — it’s strategic input when you need it most. Useful for businesses in Tipton, Bilston, Wednesbury, and across West Midlands who want expert eyes without the full retainer.
Whether you’ve got an agency, a freelancer, or an in-house person, I don’t come in to poach the account. I come in to add value. Sometimes that means telling their team they’re actually doing well (honestly). Sometimes it means pointing out a structural flaw they missed. And sometimes it means you decide to bring me in for full management instead — that’s always an option.
Because your current vendor has skin in the game. They might not want to admit the setup is wrong or the budget’s being wasted. I don’t have that conflict — I give you an independent view.
I quote per engagement based on account complexity and scope. A typical monthly retainer for ongoing fractional advisory starts around £300/month, but a one-off diagnostic or quarterly strategy review can cost more or less depending on depth. Book a call and we’ll talk through what you actually need and I’ll price it fairly.
You’ve just hired an agency and want to make sure they’re not ripping you off. You’ve been running ads yourself and hit a plateau. Your Google Ads team got promoted and the new person inherited a mess. Your current vendor won’t explain their strategy. In all these cases, a second opinion from someone who’s managed £2M+ in Google Ads spend tends to clarify things fast.
Only if you want to. I can do a pure consulting audit and leave you to apply the recommendations yourself, or I can take over management. It’s up to you and depends on whether you want hands-on expertise or just strategic input.
Even better. I can spot where you’re probably making mistakes (everyone does), coach you through fixes, and check in monthly to keep you honest.
Yes, though for pure audits I typically recommend a half-day diagnostic at £600. For ongoing fractional work, we’d set up a monthly retainer.
That’s up to you. Fractional usually means monthly or quarterly check-ins. We can adjust based on how much your account changes month to month.
Absolutely. I’ll learn your local market, who’s competing for your keywords, and what budget actually makes sense for your niche and location.
Then we dig in together. I’ll show you the data and reasoning for my view. If the other vendor has a solid counter-argument, I’ll respect it. But if it’s just turf, you’ll know.
Let's schedule a 30-minute consultation. I'll ask about your current setup, goals, and frustrations — then give you an honest assessment of what I'd do differently and why.
Call 07410 907 104 Book a consultation