Independent Google Ads consultancy — strategy, second opinions, and fractional support for businesses that already have someone running their ads but want senior oversight or a fresh perspective.
Book a consultationThere’s a specific situation where a PPC consultant is the right call rather than handing everything to an agency. Maybe you have an in-house team and want a senior pair of eyes on the strategy. Maybe you’ve inherited an account and need someone to tell you honestly whether it’s in good shape. Maybe you’re scaling spend and want a fractional expert who understands Google Ads at depth, without paying full agency retainer rates.
That’s what I do. I’m Stevie Morris — a Google Ads specialist with 12 years of direct experience, Google Partner and Microsoft Ads certified, with over £2M in ad spend managed personally. I work with West Midlands businesses on a consultancy basis: advisory, strategy, account reviews, and fractional oversight.
A lot of people who’ve been in paid search for 12 years have moved into management roles and haven’t touched an account in years. I haven’t. I’m a hands-on practitioner — I build campaigns, I write ad copy, I dig into search term reports, I set up conversion tracking. The senior expertise is practical, not theoretical.
I specialise in ecommerce and D2C brands, and home services and trades businesses. If you’re a West Midlands contractor, a regional service business, or an online retailer, those are the verticals I know at depth. I understand the seasonality, the search behaviour, the competitive dynamics.
I work remotely with clients across the West Midlands and UK-wide. My phone is 07410 907 104 if you prefer to call first.
I’m not going to diagnose problems that don’t exist. If you come to me for a second opinion and your current setup is sound, I’ll tell you. A consultancy relationship built on manufactured urgency isn’t one I’m interested in.
Consultancy engagements are scoped individually — the right arrangement depends on what you need and how much of my time is involved. The pricing anchor is from £300/month for ongoing advisory work. For a tailored quote, the starting point is a conversation.
The West Midlands has a diverse commercial base — manufacturing, construction, professional services, retail, hospitality. Whatever sector you’re in, if you’re running Google Ads and want senior input on whether you’re doing it right, I’m happy to take a look.
An agency runs your campaigns for you. A consultant advises on strategy, reviews what’s in place, and provides senior oversight — often working alongside your existing team or agency rather than replacing them.
Yes, that’s a common arrangement. I can act as a fractional senior resource — reviewing their work, helping with strategy, and providing a more experienced perspective on the decisions they’re making.
That’s exactly the kind of question I can answer. I’ll review the account structure, bidding approach, tracking setup, and recent performance. I’ll tell you honestly whether what they’re doing is reasonable or not.
Yes. I work remotely across the whole West Midlands region — including areas bordering Worcestershire, Staffordshire, Shropshire, and beyond. Where you’re based doesn’t affect the quality of the advice.
It depends on what you need. The anchor price for ongoing advisory work is from £300/month. For anything more specific — a one-off review, fractional director work, or team coaching — the best thing is to have a call and scope it properly.
Yes — I’m Google Partner and Microsoft Ads certified, with 12 years of direct hands-on experience. Certifications are worth something as a signal, but the practical experience is what actually counts.
Book a consultation. Whether you want a second opinion on your current setup, strategic input on a new direction, or ongoing fractional support, we can talk through what makes sense for your West Midlands business.
Call 07410 907 104 Book a consultation