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You Probably Don't Need to Tear Everything Down

Most businesses have ads running. Most of those ads could be better without a complete rebuild. A fractional consultant spots the gaps — tracking issues, audience mismatches, bid strategy drift — and gives you the fixes. You keep your existing setup, you act on the advice, you get measurable improvement. It’s cheaper than switching agencies and faster than guessing.

What Fractional Consulting Looks Like

Why This Works Better Than Full Handover Sometimes

If you’ve got someone managing your ads but they’re junior, overwhelmed, or new to PPC — fractional oversight gives you senior confidence without the cost or disruption of switching vendors. You keep continuity, you get expert guidance.

Real Scenarios Where Consultants Win

You’re testing a new product category and need bid strategy advice. You’ve doubled your budget and your ROAS has dropped — what changed? Your tracking broke six months ago but nobody caught it. You want to launch seasonally but don’t know how to structure it. A consultant gives you the answer fast, based on 12 years of direct Google Ads work, not theory.

Typical Engagement Flow

  1. Initial Audit CallWe talk through your business, margins, current performance, and pain points. I review your account structure.
  2. Written Audit & RecommendationsSpecific fixes, quick wins, and longer-term strategy notes. Clear, actionable.
  3. Ongoing AdvisoryQuarterly check-ins, email/call support, and strategic help when you need it.

Pricing

Frequently asked questions

Do you work with teams based in Woodstock or Oxfordshire?

Yes. I work UK-wide, remote. Doesn’t matter where your team sits; we’ll sync up on calls and email.

What if my current agency is doing fine but I want a second opinion?

Perfect use case for a consultant. I’ll audit your setup, give you honest feedback, and tell you what’s working and what isn’t. No obligation; just information.

Can I just hire you for a single audit?

Absolutely. One-off audit, written recommendations, that’s it. Larger ongoing advisory is optional.

How much does a single audit cost?

Quote on a call. Depends on account complexity and depth. Ranges, but no made-up numbers — I’ll give you a clear price before we start.

Will you tell me if my ads are actually fine?

Yes. Not every account is broken. Some are just missing optimisations or tracking clean-up. I’ll be honest about what you actually need.

Do you replace my current team?

No. You keep your existing setup and team. I advise; they execute. That’s the whole point of fractional consulting.

Get Clarity on Your Google Ads Today

Book a consultation. We'll talk through your business and ads, I'll give you my honest take, and we'll figure out if ongoing advisory makes sense. No pressure either way.

Call 07410 907 104 Book a consultation