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Advisory and fractional PPC for teams that want control

Not every business wants an agency to take over. Some already have someone running ads in-house, or prefer to keep things lean. That’s where fractional advisory works.

We step in to review strategy, challenge assumptions, spot waste, shape annual planning, or just be the senior voice in the room when you’re stuck. Whether it’s a one-off second opinion or ongoing quarterly reviews, we give you direct access to 12 years of Google Ads experience.

Common reasons to bring in a consultant

What a fractional engagement looks like

We’re flexible. This could be a one-off sprint (2–3 weeks of deep-dive review and recommendations), monthly check-ins (1–2 hours per month), or quarterly strategy sessions with your team. You lead the day-to-day; we bring expertise on the hard calls.

Everything’s billed on a call — we’ll scope the work, agree on frequency and duration, and charge accordingly. No guessing.

Real advisory, not hand-holding

We don’t tell you what you want to hear. If your ads are solid, we’ll say so. If they’re not, we’ll tell you why and what to fix. We’re here to make you smarter, not to create dependency.

How a consultation works

  1. Initial chatTell us about your current setup, team, goals, and what prompted the conversation. 20 minutes, no cost.
  2. Scope and proposalWe outline what a fractional engagement would look like — frequency, scope, and cost. You decide if it’s right for you.
  3. Ongoing advisingRegular check-ins, strategy sessions, or deep-dives. You own the decisions; we own the expertise.

Frequently asked questions

Is this the same as full management?

No. We don’t touch your account or make changes ourselves. You stay in control. We advise, challenge, plan, and coach. If you want us to execute, we’d discuss a different arrangement.

How much does fractional advisory cost?

We quote on a call based on scope — whether it’s one-off, monthly, or quarterly. Start from £300/month for basic ongoing input, scaling up for more intensive work.

Do you work with in-house PPC teams in Oxfordshire?

Yes. We work with individual marketers, small in-house teams, and larger operations across the UK, including plenty in the Oxfordshire area and nearby towns like Oxford and Wantage.

What if I disagree with your recommendation?

That’s fine. Our job is to make the case clearly, but you own the decision. We’ll explain the risk and upside, then respect your call.

Can we do one-off deep-dives instead of ongoing work?

Absolutely. A 2–3 week sprint to audit your account, test new channels, or plan a quarter — all fine. We’ll quote on that basis.

Do you help with Google Ads automation and scripts?

Yes. If you’re thinking about automating bid strategies, audience rules, or building custom scripts, we can advise on what makes sense and what to avoid.

Let's talk strategy

Book a consultation call. Tell us what's on your mind — whether it's one specific question or a sense that you'd benefit from senior strategic input. We'll listen, ask questions, and sketch out what working together might look like.

Call 07410 907 104 Book a consultation