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When in-house or agency Google Ads isn't working

You’ve either got someone internal managing Google Ads, or an agency on the job—but something’s off. Spend’s growing, results aren’t. Or you’re doing it yourself and burned out. That’s where I come in. A fresh pair of expert eyes spots what you’re missing: wasted budget, leaky targeting, weak conversion tracking, or simply a strategy that made sense six months ago but not today.

Not a replacement—a partner

I’m not here to undercut your existing setup. I’m here to fix it or advise you on fixing it yourself. You stay in control; I bring 12 years of Google Ads expertise as your second opinion.

What I review and advise on

Fractional management: the middle ground

Some businesses want full handoff (agency route). Others want to stay hands-on but need regular strategic input. That’s fractional consulting—I review your account monthly or quarterly, spot problems early, and guide your in-house team or the person running ads. Ideal if you’ve got basic execution covered but need senior expertise steering the ship.

How a consultation typically works

  1. Initial call (20 mins)You describe what’s happening, what’s not working, what you hope to achieve.
  2. Deep audit (if needed)I review your Google Ads account, conversion tracking, and competitive landscape in Witney and Oxfordshire.
  3. Findings & recommendationClear, jargon-free summary of problems and the path forward—whether that’s ongoing advisory, a one-off fix, or you doing it yourself with my guidance.
  4. Next steps on your scheduleMonthly check-ins, quarterly strategy reviews, or project-based work—whatever fits your needs and budget.

Frequently asked questions

Do you work with teams that already have a Google Ads person?

Yes, that’s a core part of my consulting work. I review what your in-house person or agency is doing, identify gaps, and help them improve. I’m not here to replace them—I’m here to make them better.

What does fractional management actually cost?

From £300/month is my anchor. Fractional often looks like a monthly retainer for strategic oversight and a handful of optimisation hours. The exact fee depends on your account complexity and needs—we’ll discuss on a call and I’ll quote you honestly.

Can you help if I'm running Google Ads myself?

Absolutely. If you’re doing it in-house and feeling stuck or exhausted, I can audit your setup, show you what’s working and what’s wasting money, and guide you on fixes. You can then implement them yourself or ask me to take it over.

How quickly can you spot problems in my account?

A rough audit takes a day or two. I’ll look at your campaign structure, keywords, audiences, conversion tracking, and recent performance. A detailed dive takes longer, but I give you a preliminary diagnosis quickly.

Does Witney's local business scene matter for my strategy?

It can. Witney has strong trades and services sectors. If that’s your business, I’ll factor in local search behaviour, nearby towns like Woodstock and Abingdon, and regional competition when advising you.

Can you audit just one part of my account, like keywords or audiences?

Yes. Some clients want a targeted review (e.g. ‘my CTR is low, what’s wrong?’). Others want the full picture. We scope it to what you need and what makes sense to fix first.

Get clear on what's working and what's not

A consultation call is free and no-obligation. I'll listen to your situation and tell you honestly whether I can help, and what the next step looks like. No hard sell, no pressure.

Call 07410 907 104 Book a consultation