Google Ads Audit for Altrincham Businesses

What a PPC audit reveals

Most Google Ads accounts have money leaking somewhere. Wasted budget on keywords that don’t convert. Tracking gaps hiding real performance. Poor landing page alignment. Bid strategies running on autopilot.

I audit all of it. You get a report with priorities: what to fix now, what to monitor, and where you could actually be making more from less spend.

What's included in an audit

• Keyword & search term review — exact vs broad match, negatives, intent alignment
• Tracking audit — conversion pixels, GA4 integration, UTM consistency, revenue attribution
• Landing page analysis — relevance, load time, form design, mobile experience
• Bid strategy review — are you paying too much? Automated bidding set up correctly?
• Account structure — campaign grouping, ad group organisation, ad copy quality
• Competitor benchmarking — what’s nearby Altrincham and Greater Manchester competition doing?

Who audits work for

You’re running Google Ads but not sure if you’re doing it right. Or you’re bleeding budget and want to know why before you throw more money at it. Or you’ve got someone managing ads and you want a second opinion before you decide to scale. An audit is the fastest way to get clarity.

The audit process

1. Request & scopeYou tell me about your account size, goals, and what you’re most concerned about. I give you a fixed quote.
2. Access & analysisYou grant read-only access to your Google Ads account. I dive in for 1-3 days depending on complexity.
3. Report & callYou get a detailed report with findings and priorities. We do a call to walk through it and answer questions.