Book a Free Strategy Call →

A focused audit of your Google Ads account

Your Google Ads account isn’t just a thing that runs on its own. It has tracking gaps, bid settings that are bleeding money, ad copy that doesn’t match landing pages, and keyword strategies that made sense six months ago but don’t now. An audit finds these things.

I’ll review your account structure, keywords, bid strategy, ad copy, conversion tracking, and landing page experience. I’ll flag what’s working, what’s not, and what’s costing you money. You get a detailed report with findings and a priority list of fixes. No obligation to hire me after — if you want to fix it yourself or take the report to your agency, that’s fine. Quotes are based on account size and complexity; get in touch and we’ll scope it.

What an audit covers

What you learn

Most audits uncover one or two big issues — maybe you’re bidding on keywords no one converts from, or your tracking is incomplete, or your landing pages need work. Sometimes you’re doing fine and the audit just confirms it. Either way, you know.

For Greater Manchester and the North West

I audit accounts for Manchester ecommerce businesses and home services trades across Greater Manchester, Salford, Droylsden, Eccles, Middleton, Denton, Ashton-under-Lyne and beyond. Whether you’re running local area ads or selling nationally, I’ll tell you what’s working and what’s wasting money.

The audit process

  1. Scoping call (15 mins, free)You describe your account and goals. I tell you what an audit would cover and what it’ll cost.
  2. Analysis (3–7 days depending on scope)I review your entire account, analyse data, and build a findings list.
  3. Report deliveryYou get a detailed document with findings, priority, and next steps. Optional: a call to walk through it.

Frequently asked questions

How much does an audit cost?

Depends on account size and complexity. A small account (few campaigns, straightforward tracking) might be £300–£500. A large ecommerce account with thousands of keywords could be £1,000+. Call and we’ll quote based on what you need done.

How long does an audit take?

Scoping call is 15 minutes. Analysis takes 3–7 days depending on account size. Report delivery is usually within a week of you signing off.

What if the audit finds major problems?

You’ll know. The report will prioritise fixes — what to do first, what can wait, what’s killing your ROI. Then you decide: fix it yourself, have your agency fix it, or ask me for a quote to handle it.

Do you offer recommendations for fixing things?

Yes. The report includes findings and a recommended path forward for each issue. If you want me to implement the fixes, we can quote that separately.

Will you need access to my account?

Yes. You’ll give me read-only access to Google Ads, Google Analytics, and any e-commerce platform or CRM you use for tracking. Standard NDA applies.

Is this right for me if I'm new to Google Ads?

Yes and no. If you just launched an account last week, an audit is premature — let it run for a month first. If you’ve been running ads for two months or more and want to know if you’re doing it right, audit away.

Ready for an honest look at your account?

Let's talk through what you want audited and what you're trying to achieve. I'll give you a quote and we'll go from there.

Call 07410 907 104 Request a PPC audit