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What Happens When You Don't Audit Your Ads

Most businesses never look under the bonnet. Ads are running, money is leaving the account, and everyone assumes it’s fine. Then one day someone realises the tracking has been broken for six months, or bids are way too high, or keywords are targeting the wrong intent.

An audit finds this stuff before it costs you more.

What I'll Check

The Audit is Yours to Use or Ignore

I’ll deliver a detailed report. You can use it to fix things yourself, hire an agency, or hire me for full management. No pressure to buy anything. It’s just information.

Why This Matters Now

If your ads have been running for more than three months without a proper audit, they’re probably leaking money. Tracking changes, seasonality shifts, keyword performance drifts. Businesses in Romiley, Denton, Poynton, and across Greater Manchester often don’t know how much they’re actually spending to get a customer. The audit tells you.

The Audit Process

  1. Send AccessYou give me read-only access to your Google Ads account, Analytics, and Tag Manager. Takes five minutes.
  2. Deep DiveI review everything: structure, history, settings, performance data. Takes 4-6 hours depending on account size.
  3. Detailed ReportYou get a written report with findings, priorities, and recommendations. Plain language, no jargon.

Frequently asked questions

How much does an audit cost?

I quote per project based on account complexity. Call me and we’ll scope it—usually a fixed price. No time-based billing.

Do you only audit or can you fix things too?

The audit is one-off. But if you want me to implement the recommendations, we can talk about ongoing management or fractional consulting.

Will you find anything wrong with my ads?

Maybe. I often find tracking issues, wasted ad spend, or missed opportunities. Sometimes the ads are actually fine—but then you’ll know for sure.

How long does the audit take?

I spend 4-6 hours on a thorough review. You get the report within one week.

Do you audit PPC accounts in Greater Manchester specifically?

Yes. I work across the UK, including Romiley and the surrounding areas. Location doesn’t matter for Google Ads—what matters is getting the fundamentals right.

What if I'm happy with my current agency?

Then an audit is a good sanity check. It costs less than a month of management and gives you confidence that money is being spent well.

See What Your Ads Are Actually Doing

Get a clear picture of what's working, what's broken, and what's costing too much. No commitment beyond the audit itself.

Call 07410 907 104 Request a PPC audit