Book a Free Strategy Call →

You're losing money. You just don't know where.

Every Google Ads account has waste. Wrong keywords. Bids too high. Tracking broken. Old campaigns still running. Duplicate ad groups. Negatives that should be there.

A proper audit finds the holes and quantifies the leak. Then you decide what to do.

Fixed scope. No surprises. No strings.

You get a written report listing every issue found, estimated waste, and how to fix each one. No obligation to hire me for management. You can take the report and fix it yourself, hand it to your agency, or ask me for a quote to fix it. Your choice.

What an audit covers

What we do step by step

You give me read-only access to Google Ads and Analytics. I spend 4-6 hours auditing: reviewing campaigns, pulling search term reports, testing landing pages, checking tracking, looking at competitor tactics. Then I write a report with findings, rough estimates of wasted spend, and specific fixes ranked by impact.

Audit process

  1. Access requestYou share Google Ads and Analytics read-only. I sign an NDA if needed.
  2. Diagnosis4-6 hours of deep review. I pull search terms, test landing pages, check tracking, review structure.
  3. Written reportYou get a document with findings, waste estimates, and ranked recommendations. We do a brief call to walk through it.

When an audit makes sense

Audits work best if you’re already spending real money (£1k-£5k+ monthly), something feels off, but you’re not sure what. You’re in New Mills or anywhere in the UK. You want a clear diagnosis before deciding on next steps. Not a fit if you’re just getting started or your ads are running well — no point auditing what’s working.

Frequently asked questions

How much is a PPC audit?

I quote based on account complexity after a brief call. It’s a fixed price — no surprises. Call me to discuss.

What if the audit finds nothing wrong?

That’s a great outcome. Some accounts are well-structured and tuned. In that case, the report will confirm it and you’ll have confidence that your spend is efficient.

Can you do an audit of a competitor's campaigns?

No. An audit requires read-only access to your Google Ads and Analytics. I audit your own accounts, not competitors’. (Auction Insights and search term analysis don’t require full access.)

Do you audit local service ads and Google Local Services separately?

Yes. If you’re running Google Ads (search, display, shopping) and LSAs together, I’ll review both to make sure budgets aren’t cannibalising each other.

How quickly will I get the report?

Once I’ve completed the audit, the report comes within a few business days. We schedule a brief call to walk through findings and answer questions.

What if I need help implementing the recommendations?

I quote separately for implementation. Some fixes you can make yourself. Others benefit from a senior hand. After the audit call, you’ll know what help you need.

Find your wasted Google Ads spend

Audit report + strategy call. Fixed scope. No obligation.

Call 07410 907 104 Request a PPC audit