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When You Need Another Expert in the Room

Not every business needs someone to run ads full-time. Sometimes you already have someone doing it—an agency, an in-house team, a freelancer—but you need a senior voice saying “here’s what I’d do differently.”

Or you’re planning to launch a new product or market and you want advice before spending big. Or you’re just not confident that your current setup is actually working.

That’s where I come in. I work as a strategic advisor: auditing your ads, questioning your assumptions, and giving you direction you can trust.

The Honest Bit

Sometimes I’ll tell you your ads are fine. Your team is doing good work. Nothing needs changing. That’s rare but it happens. You’re paying for honesty, not endless recommendations.

Types of Consulting I Do

Why It Matters for Your Business

Bad Google Ads decisions are expensive. A wrong bidding strategy can waste 30% of your budget. Broken conversion tracking means you’re flying blind. Poor audience targeting reaches the wrong people. I’ve seen this across ecommerce and home services businesses across Romiley, Stockport, and the broader region. The mistakes are almost always fixable—but only if someone spots them first.

How Consulting Works

  1. Discovery CallYou describe the challenge or request. I ask questions to understand your business, budget, and what success looks like.
  2. Quote & ScopeI send a proposal with the scope of work and cost. For ongoing fractional work, the same pricing structure applies (from £300/month).
  3. DeliveryI deliver advice in writing, via call, or both. For audits, you get a detailed report. For strategy sessions, you get a plan to execute.

Frequently asked questions

How do you price consulting work?

For one-off audits or strategy sessions, I quote per project. For ongoing fractional management (a few hours per month), pricing starts at £300/month. I’ll tailor the quote to your needs on a call.

Do you work with clients in Romiley who already have an agency?

Yes. I’m often brought in as a second opinion or to work alongside someone else. No conflict if you want outside expertise.

What if your advice contradicts what our current agency says?

That happens. I’ll give you my honest opinion. It’s up to you to decide who to trust. I’m betting on you seeing the difference in the numbers.

How much time does consulting usually take?

Depends on the scope. A campaign audit is 4-6 hours. A strategy session is 2-3 hours. Fractional ongoing work is whatever hours you need, booked monthly.

Can you consult on platforms other than Google Ads?

I’m Google Ads-focused and Microsoft Ads certified. I don’t specialise in Facebook ads or other channels.

What's the difference between consulting and full management?

With consulting, you or your team execute. With management, I’m doing it. Consulting is cheaper but requires you to have someone who can implement. Management is done-for-you.

Get a Second Opinion on Your Ads

Whether you're scaling fast, troubleshooting problems, or just need expert validation, let's talk. I'll tell you exactly what I'd do—no fluff.

Call 07410 907 104 Book a consultation