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What you get

Full-service Google Ads management means I handle everything: account strategy, campaign structure, keyword research, bid management, ad testing, conversion tracking, and monthly optimisation. You send me traffic from search and shopping. I make sure it converts. I specialise in ecommerce and home services — the niches where Google Ads can deliver genuine, scalable revenue, not vanity metrics.

Shefford sits in the London commuter belt, which means your click costs are high. That’s not a problem if your ads are sharp and your landing pages convert. Most businesses overspend here because they don’t know what to measure. I do.

No juniors, no marking time

I work alone. Every account I take on gets my direct attention. That’s different from agency work where you’re handed to a coordinator. My sister operation, Growth PPC, proved the model at scale — £20M+ in annual ad spend with a senior-only structure. That doesn’t mean we cost more; it means you don’t pay for training.

The transparent pricing model

How we start

  1. Free strategy callWe talk about your business, your budget, and what success looks like. I’ll ask blunt questions about your margins and current performance.
  2. Audit if neededIf you already have ads running (or a poorly-performing account), I audit what’s there. We identify wasted spend and tracking gaps.
  3. Plan and buildI propose a structure that fits your budget and category. If you’re ecommerce, we build shopping campaigns. If you’re trades, we focus on local service ads and search.
  4. Monthly optimisationI adjust bids, test new keywords, pause underperformers, and refine landing pages. You get a monthly report showing what moved and why.

Who this works for

You’re a Shefford or Bedfordshire business with a genuine product or service (ecommerce, trades, home services, B2B software) and you want to invest in ads, not waste money on them. You don’t have the time to manage Google Ads yourself, and you don’t want to pay an agency with junior staff doing the work. You care about actual revenue, not click volume.

Frequently asked questions

How long until we see results?

That depends on your category and budget. Ecommerce and shopping campaigns can show traction within 2–4 weeks. Service-based ads (trades, home services) often take 6–8 weeks to accumulate enough data to optimise properly. I’ll set realistic expectations in our first call and send you clear metrics every month.

What if we have no ads running yet?

Perfect. We’ll build the account from scratch. I’ll research your market, size your budget to something sensible, and launch campaigns that match your business model. If you’re in a competitive vertical (like home services in Bedfordshire), that matters — I’ll factor in local CPCs and adjust bids accordingly.

Can we change or cancel?

Yes. We work month-to-month. If something isn’t working or you want to pause, let me know. We can also adjust your budget up or down as you scale. There’s no lock-in.

Do you work with Shefford businesses specifically?

I work UK-wide remotely, but I’m very familiar with Bedfordshire’s market. Shefford sits between Biggleswade and Hitchin, all high-value real estate. Your competition for clicks is intense here. That’s exactly where good PPC management pays for itself — I know the CPCs and I know how to bid smart.

What's the difference between this and a traditional agency?

An agency typically marks up your ad spend, assigns juniors, and takes a percentage. I’m a specialist who runs your account directly. I don’t profit from overspending; I profit from optimising. That alignment matters.

What tracking do you need from us?

I’ll need access to your website (or a way to tag it), your Google Analytics or equivalent, and ideally your e-commerce backend if you have one. I set up conversion tracking properly so we know what’s actually working. Most businesses get this wrong.

Ready to run smarter ads?

Let's talk about your business, your goals, and whether Google Ads is the right fit. This call is free and there's no obligation.

Call 07410 907 104 Book a free strategy call