Need a second opinion or fractional PPC leadership? Senior advisor with 12 years' experience, Google Partner certified.
Book a consultationYou’ve got someone running your Google Ads — in-house, an agency, a junior. They’re doing okay, but you’re not sure if they’re missing opportunities or chasing the wrong leads. Or you’re the owner trying to oversee strategy but lacking deep PPC knowledge. That’s where I come in: as a senior advisor, not a replacement.
Honest: if your current PPC person is sharp and your campaigns are well-structured, you might not need consulting. I say that up front because it’s true. Most businesses, though, find gaps in tracking, keyword targeting, or bid strategy — and those compound.
Google Ads complexity grows every quarter. New match types, audience signals, automation options — and every account has unique trade-offs. A single pair of eyes (even a good one) can miss opportunities or inherit bad decisions from previous setups. A second perspective from someone who’s managed £2M+ in spend and seen hundreds of accounts catches things. That’s what you pay for: experience and fresh eyes.
No, I’m UK-wide and remote. But I have particular experience with Mossley, Stalybridge, Ashton-under-Lyne, Oldham and the wider Greater Manchester area. Remote means you get access to the same thinking regardless of where you are.
It depends on the arrangement. Monthly fractional might be 4–8 hours per month (calls, audits, email). Quarterly might be 2–3 hours. We’ll agree the expectation upfront.
Yes. One-off strategy calls and audits are available. I’ll quote those on a call — it’s typically a fixed fee for a defined scope.
That’s healthy. I’m here to challenge thinking and present alternatives, not override decisions. If there’s genuine disagreement, we discuss it openly and you decide. My job is to make sure you’ve heard multiple perspectives before committing budget.
My deep expertise is ecommerce (D2C) and home services/trades. If you’re in one of those, you benefit from my niches. If not, I’ll be clear about whether I’m the best fit on the first call.
Ongoing fractional work starts from £300/month depending on scope. One-off audits and strategy sessions are quoted individually after we discuss your needs. No hidden fees; we’ll be transparent on the call.
Book a consultation. We'll discuss your current setup, what's working, what isn't, and how fractional consulting might fit.
Call 07410 907 104 Book a consultation