Google Ads Audit for New Alresford Businesses

What's Hidden in Your Google Ads Account?

Every account I audit has waste. Keywords that trigger irrelevant searches. Audiences that don’t match your margin or funnel. Landing pages that don’t align with ad promises. Tracking that’s broken or incomplete. Most of the time, nobody spots it because account management gets reactive—fire-fighting day-to-day instead of stepping back for a clean diagnosis. An audit is that step back. I’ll tell you exactly where the money is leaking and what it would take to plug the gap.

What's Covered in the Audit

• Campaign Structure — Are your campaigns organised in a way that lets you optimise effectively?
• Audience Targeting — Are you reaching the right people, or casting too wide?
• Keywords & Search Terms — What searches are triggering your ads? Are they relevant to your offer?
• Landing Pages — Do the pages match the ad promise? How fast do they load?
• Conversion Tracking — Is it set up correctly? Are you missing conversions?
• Spend Efficiency — Where’s the waste? What’s the cost per acquisition by campaign?

The Audit Process

1. BriefYou give me account access (read-only) and a brief on your business: margin, goals, funnel shape, what you’ve tried.
2. Deep ReviewI audit your account systematically: campaigns, audiences, keywords, landing pages, conversion tracking, spend breakdown.
3. ReportYou get a clear summary of findings, priority gaps, and recommendations. We can schedule a debrief call if you want to discuss.

Who Audits Should Go To

If you’ve been running ads for a few months and you want to know if you’re heading in the right direction, or if you’re new to Google Ads and want a sanity check before scaling spend, an audit is useful. I work with businesses across Hampshire—New Alresford, Winchester, Alton, Eastleigh, Petersfield, Basingstoke, Bordon—and UK-wide. Ecommerce, services, leads, events—all of it.