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What's in the audit

I spend a few hours in your account and produce a written report. I check conversion tracking end-to-end (pixels, UTM tags, GA4 setup — all the pieces). I search for wasted budget: keywords with high spend and zero conversions, audience overlaps, poor ad-to-keyword match. I validate your bid strategy against your ROAS target. And I spot gaps: things you’re not bidding on that you should be, or optimisations your team might have missed.

The report is clear: here’s what’s working, here’s the leakage, here’s the priority fix.

I'll specifically check

Why audits matter

Most accounts I look at have between £500–£2,000/month in preventable leakage. Broken pixels not firing. Keywords with no conversions ever. Bid strategies not aligned to ROAS. It’s not incompetence — it’s just entropy. Google Ads is complex. An audit finds the low-hanging fruit, prioritises fixes, and saves you money or increases ROI with the same budget.

No obligation

After the audit, you get recommendations. You can take action yourself, hire someone else, or hire me to manage the fixes. There’s zero pressure to stay.

How it works

  1. BookingYou request an audit. I scope it in a quick call — budget, goals, what you’re most worried about.
  2. AccessI get read-only access to your Google Ads account and GA4.
  3. ReportWithin a week, you get a written report. Clear findings, priority fixes, next steps. Optional follow-up call to discuss.

Frequently asked questions

How much does an audit cost?

I quote per audit on a call. Cost depends on account size and complexity. No hidden fees. You get a price before we start.

How long does an audit take?

Typically 3–5 business days from when you grant access to when I deliver the report. Simpler accounts can be faster.

What if you find something really bad?

That’s useful. It means you’ve identified where the leakage is and you can fix it. The report will be clear and actionable — no jargon, no doom-saying.

Can you audit my Google Ads account if I'm in Alton or Hampshire?

Yes. I work with UK businesses everywhere — Alton, Petersfield, Basingstoke, Farnham, anywhere. The audit is remote.

Do I have to hire you to implement the fixes?

No. The audit is standalone. You get the recommendations and can execute yourself, hire an agency, or ask me for a quote to do it.

What if my conversion tracking is completely broken?

That’s a common finding. The audit will detail exactly what’s broken and the priority steps to fix it. That fix might be simple (add a tag) or require dev support (GA4 event setup). The report will be clear on effort.

Get clear on your ads.

Request an audit. I'll review your account, find the leakage and opportunities, and give you a prioritised action plan. No obligation to do anything after.

Call 07410 907 104 Request a PPC audit