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What a PPC audit finds

You’re spending money on Google Ads. An audit tells you if it’s working, where it’s leaking, and what’s broken. No fluff, just gaps and opportunity. We review account structure, bid strategy, audience setup, conversion tracking, and spend distribution. Then I hand you a report with concrete findings and fixes you can implement immediately or give to someone else to run.

Typical audit findings

What's included in the audit

  1. Account review3–5 days of deep analysis: campaigns, keywords, ads, audiences, conversion tracking, and competitive landscape.
  2. Report and findingsWritten report with findings, ranked by impact. Screenshots, examples, and explanation of what’s going wrong and why.
  3. RecommendationsConcrete fixes: what to change, how, and the expected impact if you implement them.

When an audit is the right move

You’ve been running campaigns for at least a few months and haven’t had an expert review. Or you’re new to Google Ads and want to validate your setup before scaling. Or your campaigns are underperforming and you need to know why. An audit is the diagnostic step that leads to real fixes.

Sometimes ads are fine

If your account is clean, tracking is sound, and your ROAS is healthy, the report will say so. An audit isn’t a sales pitch—it’s a diagnostic. If you need no changes, we part as friends.

Frequently asked questions

What's included in a Google Ads audit?

Review of campaign structure, keywords, ad copy, audience setup, conversion tracking, bid strategies, competitive factors, and overall spend efficiency. Report includes findings, evidence, and recommended fixes.

How long does an audit take?

Usually 3–5 business days for the analysis. You get a detailed written report; we can hop on a call after to walk through findings and answer questions.

What happens after I get the report?

It’s yours. Implement the fixes yourself, give it to your current agency, or hire me to do it. No obligation to buy anything beyond the audit.

Should I get an audit for my Petersfield business?

If you’ve been running ads for three months or more and haven’t had expert eyes on the account, yes. Especially if you’re in ecommerce or home services—audit usually uncovers waste in those sectors.

How much does an audit cost?

Price depends on account complexity and scope. I’ll give you a fixed fee on our call after understanding your setup. No surprises, no hours-based billing.

What if I want ongoing management after the audit?

We can talk about it. You might want fractional oversight or full management. Audit learnings roll straight into that engagement if you choose it.

Get clarity on your Google Ads performance

Request a fixed-scope audit. I'll find wasted spend, tracking gaps, and quick wins. Report is yours; what you do next is your call.

Call 07410 907 104 Request a PPC audit