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Why Canterbury businesses need a proper PPC agency

Kent’s competitive market means your Google Ads CPCs are high — you’re in the London commuter belt, so you’re paying London-level prices for clicks. That’s not going away. What can change is whether you’re throwing money at unqualified traffic or whether every click is counted, tracked, and optimised.

I run Google Ads for two types of business: ecommerce and home services. If you’re in one of those niches, I’ve seen your problems before. If you’re not, I’ll tell you straight — you might not be a fit, or we’ll figure out a way forward that makes sense. No fluff.

What you get with ongoing management

The pricing model (transparent, not hidden)

Minimum £300/month covers setup and management for ad spend up to £3,000 per month. If your ad spend goes above that, the fee is 10% of ad spend — so £4,500/month ad spend = £450/month management. Ad spend goes straight to Google; you see it on your Google Ads bill. No markup, no hidden costs.

This means I make more when you spend more — so I’m incentivised to make every pound count, not just to rack up spend.

Why Growth PPC proves the model works

My sister agency, Growth PPC, manages over £20M in ad spend at scale with a zero-junior model. Peak ROAS of 20.8x. That’s not vanity — that’s what happens when you hire properly and stay ruthless about performance. I bring that same discipline to freelance accounts, just with the senior focus you get from a 12-year veteran who’s managed £2M+ directly.

How we start

  1. Free strategy callWe talk about your current ads (if any), your margins, your goals. I’ll tell you if you’re a fit.
  2. Audit & proposalIf we move forward, you get a full account audit and a proposal for the first 90 days.
  3. Setup & launchI build out campaigns, connect tracking, and optimise for your actual business metrics.
  4. Ongoing refinementMonthly reviews, A/B tests, budget reallocation. You see the progress in real numbers.

Frequently asked questions

Do you manage accounts for all industries?

No. I specialise in ecommerce and home services. Canterbury has plenty of both — if that’s you, good. If not, I’ll refer you to someone who fits better.

What if my current ads aren't tracked properly?

That’s one of the first things I fix. Half the work in the first month is usually reconnecting conversions to actual business outcomes. Until then, you’re flying blind.

How long does it take to see results?

With proper tracking in place, you’ll see data within 2-4 weeks. Optimisation happens continuously after that. I don’t promise overnight results; I promise methodical improvement.

Can you work with my existing agency?

Not typically. I take full control of your Google Ads account so I can actually optimise it. If you’re happy with your current setup, you don’t need me.

Why Canterbury specifically?

I’m not Canterbury-specific — I work with UK businesses nationwide. But if you’re in Canterbury, Whitstable, Faversham, or anywhere in Kent, I understand your local competition and the high CPCs that come with the London commuter belt.

What's the minimum ad spend to make this worthwhile?

Realistically, £500+/month. Below that, the math doesn’t work — my fee eats too much of the budget. Above that, you get proper optimisation.

Ready to stop wasting money on Google Ads?

Book a free 30-minute strategy call. I'll review your current account (if you have one) and tell you exactly where the waste is and how we'd fix it.

Call 07410 907 104 Book a free strategy call