PPC Consultant for Canterbury Businesses

When you need a consultant, not an agency

You’ve got someone running your Google Ads — or maybe you’re running them yourself. But you’re stuck. Your ROAS has plateaued, you’re not sure if your strategy is right, or you just want a senior voice checking your work. That’s consulting.

I come in, review what’s happening, identify the leverage points, and either guide you or your team to fix it. I don’t take over — I advise. That’s different from management, and it costs less because the work is finite.

What consulting covers

• Account strategy review — campaign structure, bid strategy, keyword approach.
• Conversion tracking audit — are you actually measuring what matters?
• Keyword performance analysis — which ones are working, which are costing you.
• Landing page assessment — does your destination match your promise?
• Competitive positioning — how are you different, and does Google Ads reflect that?
• Team guidance — if you have someone running ads, I’ll advise you both.
• Strategic roadmap — a 90-day plan to improve performance.

The fractional model

Sometimes you need ongoing advice, not ongoing management. That’s fractional consulting — I work with you on a part-time basis, reviewing quarterly reports, flagging changes, and advising on bigger decisions. Still from the £300/month anchor, depending on the depth and frequency of work. Quote on a call based on your actual needs.

A typical consulting engagement

1. Initial auditI review your account, tracking, landing pages, and current strategy. Report + recommendations.
2. Strategy callWe discuss the findings and build a 90-day improvement roadmap.
3. Implementation supportYou (or your team) execute; I’m on hand to guide decisions and check work.
4. Quarterly reviewOptional ongoing check-ins to keep things on track and adjust as needed.