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What's hidden in your Google Ads account?

Most Canterbury businesses have Google Ads accounts that have drifted. A campaign that made sense two years ago is now just costing money. Conversion tracking got disconnected. A few keywords are getting 80% of clicks but converting nothing. Landing pages have changed, but ads haven’t.

An audit is a fixed-scope review to find those problems and tell you what to fix. No obligation to hire me after. Just the diagnosis and the roadmap.

What the audit covers

Why audits matter in a high-CPC market

Canterbury sits in the London commuter belt. That means CPCs are high — you’re paying London-level prices for clicks. If your account structure is sloppy, you’re not just being inefficient; you’re haemorrhaging money. An audit tells you exactly where. Sometimes the fix is a few hours of work. Sometimes it’s a full rebuild. But you know what you’re dealing with.

The honest audit finding

Not every audit ends with “you need management.” Sometimes your ads are actually fine, and you’re making good use of your budget. If that’s the case, I’ll tell you. My job is honesty, not a sales pitch.

The audit process

  1. Account accessYou grant me view access to your Google Ads account. Takes 2 minutes.
  2. Deep reviewI audit campaigns, keywords, tracking, landing pages, and competitive context. 2-5 days depending on account size.
  3. Written reportYou get a detailed report with findings, wasted spend identified, and a priority roadmap.
  4. Optional debriefWalk through the report together and talk through options. Call or email.

Frequently asked questions

Do I have to hire you after the audit?

No. You get the report and recommendations. If you want to fix it yourself or with your current team, that’s fine. If you want me to manage it, we’ll discuss that separately.

How much does an audit cost?

Quote on a call after we discuss your account size and complexity. But there’s no obligation, and the report is yours to keep.

How long does the audit take?

2-5 days, depending on the size of your account and how complex it is. You get a date before we start.

What if the audit finds nothing wrong?

That happens. If your account is well-run and your tracking is solid, the audit will say so. No fluff, no unnecessary recommendations.

Is this just a sales pitch for management?

No. An audit is honest diagnosis. Sometimes that leads to management; sometimes it leads to you fixing things yourself with the roadmap I’ve given you.

How does audit pricing work for Canterbury accounts?

Same as anywhere else — fixed scope, clear fee, no surprises. I’ll quote based on your account size. If you’re in Canterbury, Faversham, or anywhere in Kent, I’m familiar with the competition and high-CPC environment.

Find out what's really happening with your Google Ads

Request an audit. You'll get honest diagnosis, a clear roadmap, and no obligation. Sometimes the best move is just knowing what you're dealing with.

Call 07410 907 104 Request a PPC audit