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What a proper audit actually finds

Most accounts bleed money invisibly. Your bid strategy’s too aggressive. Keywords are too broad. Landing pages don’t match intent. You’re not tracking half your conversions. And nobody notices because the account just exists—nobody audits it. I do. A forensic audit finds exactly where the waste is, why it’s happening, and what to fix.

What I audit

Why one-off audits matter

You don’t need to hire someone full-time to know if your ads are broken. A fixed-scope audit takes a snapshot of your account right now, pinpoints the waste, and hands you a roadmap. No obligation to hire me after. Just answers.

Audit process

  1. Initial callWe discuss your goals, budget, and what’s been bugging you. I size the scope and give you a quote.
  2. Deep reviewI audit your entire Google Ads setup: performance data, settings, tracking, creatives. Takes 4–8 hours depending on account size.
  3. Written report + callYou get a detailed audit report with findings, ranked by impact. Then we hop on a call to walk through it and answer questions.

Frequently asked questions

How much does an audit cost?

Depends on account size and complexity. Book a call, tell me your setup, and I’ll quote. No surprises.

Do I have to hire you after the audit?

No. An audit stands alone—you get a report and a roadmap, then decide what to do with it. Some clients hire me; others fix it in-house. Both are fine.

I'm running ads in Syston—will you audit local campaigns?

Yes. Whether you’re selling in Syston, Leicestershire, or nationwide, I audit the same way. Location doesn’t change the methodology.

How long does an audit take?

Usually 1–2 weeks from kick-off to final report. Depends on account size and how much data there is to review. Bigger accounts take longer.

What if my account is actually running fine?

I’ll tell you that. My job is to find the truth, not to sell you something you don’t need. If your account’s efficient, the audit will show it.

Can you audit just one campaign instead of the whole account?

Sure. Narrower scope, lower cost. We can set that up on the call.

Find out where your Google Ads budget is going

Suspect your ads aren't working as hard as they should? Request an audit. I'll review your account and hand you a roadmap to fix it.

Call 07410 907 104 Request a PPC audit