A one-off audit of your Google Ads account finds what's wasting your budget, what's broken in your tracking, and what to fix first — with no obligation to work together afterwards.
Request a PPC auditGoogle Ads accounts accumulate problems quietly. Search terms drift. Bidding strategies change with algorithm updates. Conversion tracking breaks and nobody notices until the data looks strange months later. A Google Ads audit gives you a structured, independent review of what’s actually happening in your account — and what it’s costing you.
I’m Stevie Morris. I’ve spent 12 years in Google Ads, managed over £2M in ad spend directly, and I’ve audited accounts where the client had no idea how much was being wasted until someone independent looked properly.
An audit is a fixed-scope piece of work. You get a clear written report with findings and prioritised recommendations. I don’t use audits as a way to manufacture reasons to take over your account — some accounts I audit genuinely don’t need ongoing management, just a few specific fixes. I’ll tell you which category yours falls into.
The businesses that get the most from an audit are those who’ve been running Google Ads for a while without a clear view of whether it’s working. Leicestershire ecommerce businesses where Shopping or Performance Max campaigns have grown without a structural review. Trades and home services businesses where search campaigns were set up once and left to run.
Businesses across the wider area — Nottinghamshire, Derbyshire, West Midlands, Staffordshire, Bedfordshire — often come to me for audits before they commit to ongoing management with anyone. It’s a sensible way to understand what you’re working with before spending more.
Audit pricing depends on the size and complexity of the account. I don’t publish a fixed rate because a small local search campaign and a multi-campaign Performance Max setup require meaningfully different amounts of time. Get in touch and I’ll quote you directly — usually on the initial call once I’ve had a look at the account structure.
No. If you ask me whether ongoing management would help, I’ll give you an honest answer. But the audit is a standalone piece of work, and I’ll never manufacture a case for a retainer that isn’t genuinely justified by the findings.
You add me as a user with read-only access through Google Ads account settings. I don’t need admin access, billing access, or the ability to make changes. I’ll walk you through how to do it if needed.
Yes. This is a common situation. You get an independent view of whether what your agency is doing is actually sound. The report is yours — what you do with it is up to you.
Then I’ll tell you that. An honest audit sometimes concludes that the account is in reasonable shape and the issue is elsewhere — budget, landing page, offer, or market. I’d rather tell you that than invent problems.
Yes. PMax audits are increasingly common given how widely they’ve been adopted. They require a different approach to traditional search audits, but reviewing asset group quality, audience signals, conversion tracking, and campaign segmentation is well within scope.
Pricing depends on account complexity. Request a call and I’ll give you a direct quote once I know what we’re looking at — it takes about two minutes to size up an account.
Request an audit. I'll review your Leicestershire Google Ads account, find what's wasting your budget or broken in your tracking, and give you a clear written report of what to fix — with no obligation to work together beyond that.
Call 07410 907 104 Request a PPC audit