Google Ads Audit for Ibstock Businesses

What Gets Audited

Your Google Ads account is a black box. You spend money, get leads or sales, and hope the system is efficient. An audit cracks it open.

We dig into your campaign structure, bid strategy, keyword selection, ad copy performance, audience targeting, and conversion tracking. We find where money is leaking — wasted keywords, bad landing pages, tracking that’s broken or incomplete. Then we tell you exactly what to fix and why. No obligation to do anything; it’s your account and your choice.

We Look At

• Campaign & ad group structure — are you organised for efficiency or chaos?
• Keyword quality — bid on the right things or just throw money at every match type?
• Ad copy performance — which headlines and descriptions work? Which ones are dead weight?
• Landing pages — do they match the intent of your ads? Are they converting?
• Conversion tracking — can Google see what you actually care about, or is data blind?
• Audience setup — remarketing, lookalike, in-market audiences — are you using them right?

Who Audits Are For

Anyone in Ibstock, Leicestershire, or nearby — whether you’re in ecommerce, home services, or another sector — who wants to know if their Google Ads are actually working or just a cost centre. You don’t need a quarterly retainer; a single audit answers the question. Then you decide if you want ongoing help or fix it yourself.

The Audit Process

1. Brief callTell us what you’re selling, what you’ve spent, what results you’ve seen, and what concerns you most.
2. Audit periodWe review 30-90 days of account data, spot patterns, find waste and opportunity.
3. Detailed reportWritten findings, screenshots, examples. What’s working, what’s not, ranked by priority.
4. Debrief (optional)Walk through the findings together, ask questions, clarify next steps.