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When to call a second opinion

You have someone running Google Ads. Maybe it’s an in-house marketer. Maybe it’s a small agency. Maybe it’s a freelancer. But something’s not right — costs are climbing, conversions are flat, or you’re just not sure if the strategy makes sense. You don’t want to replace them. You want someone honest to look at the setup and tell you what’s actually going on.

I help with

How fractional consulting works

You keep your current setup. I come in for strategy calls, quarterly deep dives, or whenever you need a second opinion. I’m not here to undermine your team — I’m here to make sure they’re not missing something obvious. Sometimes that’s a conversation with your team directly. Sometimes it’s just me giving you the honest read so you can decide.

Honest enough to tell you the truth

If your ads are actually fine and your team is doing the job, I’ll tell you that. I’d rather lose a customer than blow smoke. You deserve a consultant who is more interested in your success than keeping an invoice going.

Addlestone and Surrey market context

I know the Addlestone, Surrey market — Sunbury-on-Thames, Woking, Esher, Windsor, Guildford, Richmond all have different dynamics. CPCs are high because it’s the London commuter belt. That means every keyword choice, every audience refinement, every bid adjustment matters more. I’ve managed £2M+ directly; I know where money gets loose in this region.

Why bring me in

Frequently asked questions

How much does fractional consulting cost?

From £300/month. For a detailed quote — quarterly deep dives, monthly calls, specific deliverables — we’ll discuss on a call. Every situation is different.

Will you tell my current team what you find?

We’ll agree on that together. Sometimes it makes sense for me to present findings directly to your team. Sometimes you want the raw data and you deliver it. Your call.

Can you integrate with our current software stack?

I work with standard Google Ads, Analytics, and most CRM/ecommerce platforms. If you have a custom setup, we’ll figure it out on the first call.

How do I know if I need a full agency or just consulting?

If your in-house person or current agency is executing well but you lack strategic confidence, consulting works. If no one’s actively managing your account, you need a done-for-you agency. I’ll be honest about which is which.

Do you work with Addlestone businesses specifically, or wider?

UK-wide, remote. I have particular depth in Surrey — Addlestone, Woking, Esher, and the wider commuter belt. That’s a real advantage if you’re competing in a high-CPC market.

What if I decide to hire you full-time to manage the account?

Happens all the time. We’ll transition smoothly. Your current team hands off, or they stay focused on other channels while I take PPC. No drama.

Get a second opinion — no obligation.

Ring me on 07410 907 104 or send a message. Tell me what's bugging you about your current setup. I'll give you an honest read and we'll talk through next steps. If fractional consulting makes sense, great. If not, you'll know that too.

Call 07410 907 104 Book a consultation